In a world of instant online connection, it’s easy to forget how important it is to connect with people offline too and for some businesses, meeting face-to-face is actually more effective.
It might sound obvious, but can you say you consistently offer amazing service to your customers? So many people focus on getting new business that often their current customers get neglected. So what can you do to ensure your existing buyers are engaged and happy?
Let’s start at the beginning. Now this is something so many people surprisingly seem to skip over. They may come up with a fantastic idea for a product or service but not be clear on who it’s for. You may know the problem you’re solving, but aren’t decided on who your target market actually is.
Most business owners struggle with time management, particularly if you’re throwing kids or a part time job, a partner or any sort of lifestyle into the mix! Different things will work for different people. But here are 3 tips which could make all the difference for you.
1. Time yourself
There’s a rule around working for 52 minutes and taking a break for 17 minutes which has proven to be the most productive way to get through your day. So set your timer to 52 minutes then take your 17 minute break. And make sure it’s a good one. Go for a quick walk, grab a bite to eat, read a few pages of that book you’ve been meaning to read.
2. Eat that frog!
Have you heard that expression before? It means do the tasks you despise most, first. Don’t avoid them and pop them on tomorrow’s to-do list. Just do them and get them out of the way. This then means you have the whole rest of the day to do the good stuff!
3. Create your own timetable
If you think multitasking is effective, it’s not. Let it go. Turn off all of your notifications (new mail, Facebook notifications, etc.). Then create a timetable and block out different parts of the day for various things i.e. social media, marketing, networking, bookkeeping. Stay focused and on track.
We have access to millions of people anytime and anywhere, with the ability to be connected to them online through a variety of platforms. But us humans want real, meaningful relationships offline too. We want to do business with people we feel we know. So how are you going to stand out and connect with your customers and build your community or tribe? It’s time to get to know your people.
t’s 8pm on International Women’s Day 2017. I’m sitting in near darkness as the sun sets on what’s been a beautiful and unusually hot day for March in Melbourne. Cross-legged on the couch, I have chocolate on my left and an icy cold beer on my right. My 2 kids are in bed, my partner out. I feel warmth radiating from my face and wonder if I should’ve applied more sunscreen today. I’m tired. Actually, I’m exhausted after a busy, challenging, sleep-deprived week, but fulfilled after a gorgeous afternoon on the beach with my friend and fellow entrepreneur Bridget, and our kids.
There are endless ways to build your business. The minute you stop believing that is the minute you’re giving up. Brainstorming and implementing ideas for growth should be scheduled into your (yes, already very busy) week. It should become a hobby, a mindset…a reflex. Always have an open mind to possibilities and opportunities and you will see them popping up before you.
If you’re looking at how to take your business or career to the next level, consider focusing on building your personal brand. This means coming out from the shadows of your business or growing your profile in the industry you work in. Positioning yourself as an expert in your field gives you:
Whether it’s a networking event, workshop or even a dinner party, the idea of having conversation with people you don’t know can be quite daunting. Here are 3 ways to make the most out of meeting new people and leaving a lasting impression.
On the 30th of January, I'm driving from Geelong to Townsville over 8 days with Bridget from Suburban Sandcastles and film maker Zoe from Pickford Media, for National Regional Businesswomen's Day February 6th. And yes, we're taking 2 babies under 1 with us. Why you ask? Um, yeah we're a little crazy. But also, we're really determined to reach more regional businesswomen. Not only reach them, but ensure they're connected with likeminded ladies doing the same in regional areas around Australia. We want to share their stories so that women who are contemplating becoming an entrepreneur or who are in the start up phase of business see that they can do it too. Regardless of where they live.
So you’ve setup a Facebook page for your business and you’ve invited all of your friends and family to like it. That’s done. Now what? Before you start obsessing over getting more likes and the fact that no one’s commenting on your posts except for your mum, ask yourself a few questions.
I spent the first few years of my childhood in suburban Melbourne then moved to the country when I was 8 years old.
We lived in a town called Maffra, population of 4000. It had one main strip of tired looking stores with faded displays in the windows but otherwise it was a somewhat pretty, oak tree lined street.
My parents bought a retail business selling children’s clothing and accessories which my mum managed while my dad worked as an engineer right across the road. I was young, but could tell when it had been a ‘quiet day.’
Last night I had the pleasure of seeing Oprah Winfrey live at Rod Laver Arena in Melbourne. Truly magnificent in her glittering, sequinned pink frock, she captivated the audience with her presence before she even said a word.
When planning an event there are a number of things to take into consideration including the role social media can play leading up to the event, on the day and post event.
Social media has a role to play whether your event is online like a webinar or a blab or offline like a seminar or a conference.
As I sip a glass of wine and flick through an old business notebook, I stumble across an event I attended as a member of the WealthNet Club on the 16th of October, 2004. I remember being particularly excited in the lead up to this event as there would be a female entrepreneur panel. We got to hear from Katherine Sampson (then of Healthy Habits, now of Hello Sam), Carolyn Creswell of Carman's Muesli and Michelle Michie (of Nicholson Media at the time).
Where will you be this Friday? I’m pretty excited to be heading to Flock – Women’s Co-Working in Mornington!
Co-working is one of the hottest workplace trends around the world and now it’s in Mornington.
Co-working spaces aren’t just about renting desks; they are about creating and tapping into a like-minded community and forging connections – the things you often miss out on when you don’t work within a traditional office space.
Picture this: You’re back in the 1930s in Hollywood – the age of lavish glamour and sex appeal. It’s a time where every man and woman is fighting for their chance to become the biggest and most predominant star in their area of specialty. You are a passionate and driven script writer, and have been working on one for months. The best you have ever written. This script would be gold for the studios! You’ve made your way to the MGM Studios to present to the producers. Even though you don’t have a meeting, you are determined to make an impression.
Are you ready for it? No, really. Are you ready to hear the goal I set on March 15th, 2004, scribbled in my notebook in the middle of the night? Here we go (make sure you're sitting down). 'To help shape and improve our economy and our society by creating and assisting the entrepreneurs of our future. Australia is depending on it!' BOOM. Ballsy huh? So what happened? I commonly blame the 60-odd page business plan I'd put together (not surprisingly, I haven't completed one since).
At the beginning of 2004 I was on a tram on Collins Street Melbourne, heading home after a long day at work. I was the manager of a Boost Juice store and living with housemates in Fitzroy North. The lengths of my shifts were dependent on how busy we were and if staff had called in sick. I was 22 years old and spent my weekends having a lot of fun. Working at Boost was also a lot of fun and attracted a great variety of young, energetic people who were mostly a dream to work with.