Let’s start at the beginning. Now this is something so many people surprisingly seem to skip over. They may come up with a fantastic idea for a product or service but not be clear on who it’s for. You may know the problem you’re solving, but aren’t decided on who your target market actually is.

1.     Go back to the beginning and take a look at your target market’s demographics. If you don’t have this sort of information, get it! It’s ideal to know at the very least their age, location, household income, who they live with or if they live alone and their occupation.

2.     Then dig a little deeper and find out their psychographics. These are your customers’ values, their wants and needs. It’s looking at how they spend their free time, what keeps them up at night and what’s most important to them. Find out what makes them tick so you can tailor your content accordingly. These are definitely tougher details to get a hold of but you can do so through surveys, asking questions on social media, testing particular advertisement or promotions and measuring the response.

3.     Once you have the above information, you’ll find it a lot easier to develop the right ways to communicate with your customers.  Spend time where they are, do your research, be clear on your message and deliver customised content that will speak to your audience and help solve their problems.