Where did you grow up and where are you based now?
I’m originally from Leeds in the UK but about 10 years ago I made the big move out to Australia. I’ve lived in Cape York, Townsville and now I am based on the beautiful Sunshine Coast.
What did you want to be when you ‘grew up’?
I either wanted to be a writer or a singer. As a copywriter I’ve definitely followed through there and I also play music and sing in my spare time so it’s the best of both worlds really.
When and how did you transition from working for someone else to working for yourself?
My family and I moved from Townsville about 18 months ago. At the time I was on maternity leave from my position as a journalist for a regional Townsville-based publication. When my maternity leave came to an end I began looking for work in my field locally. It was hard. There didn’t seem to be anything in my area of expertise that also presented a healthy work/life balance for my family.
So with bills to pay and itching feet ready to get back to work, I fell into a role that was completely outside of my area of my skill set and passion. Don’t get me wrong, I worked with a great bunch of people and was happy enough plodding along with what I was doing for a while, but it got to the point when I realised I was really missing something.
I knew deep down that if I was ever going to do something that created value in my community and something that I loved but that also worked with my family then I would have to create it for myself. So I did.
What’s your why?
To create something of value, to do something that I love and to make sure that I could make time for my little person.
What do you love about what you do?
I love getting to know and help local businesses. It makes me feel like I’m really a part of my community. I also love that I get to have dinner with my son and put him to bed every night.
What’s challenged you most since being in business?
If I’m honest I’d have to say cash flow. Starting a business can be a bit risky and it takes time to get a regular flow of income. I’m extremely lucky that I have a supportive husband that truly believed in my ability and it’s really because of him that I had the time that I needed to get my business off the ground.
What are your greatest achievements to date?
From a business perspective, I’d have to say that I’m really at the start of my journey so in terms of awards and accolades I don’t have too much to note down. Personally, I feel pretty proud that I’ve created my own business from scratch.
What are some of the lessons you’ve learned along the way?
My key take away has been to always back yourself. I think sometimes we (women in particular) have a habit of finding reasons why we can’t do/achieve something. I’ve learned that if you want others to believe in your ability, then you have to believe in yourself.
Another tip I’d have is that you don’t need to take every course, attend every networking event or say yes to everyone in order to have success. Yes, jump on great opportunities, but know when to say no.
What are some resources you or your business can’t live without?
My laptop is my best friend and I am an Apple addict – Macbook, IMac, IPhone, IPad – you name it. Also I love programs like Hootsuite for scheduling social media content and KeySearch for keyword research.
What advice would you give someone wanting to start their own business or change jobs to an industry/role that they’d love?
Don’t just think about what you do, think about what you CAN do to add value for your clients/customers.
What’s something most people wouldn’t know about you?
I’m generally a pretty open book but maybe that when I was a kid I sang in the National Children’s Choir of Great Britain.
What does your ideal day look like?
Coffee, computer, client catch ups and copywriting.
What’s one of your favourite quotes?
Fake it till you make it.
Who or what inspires you?
My Grandma is one of my favorite people on this planet. She’s such a strong woman and never seems to give up – plus she makes awesome cupcakes!