Jessica Humphreys

Social Concepts Consulting



Where did you grow up?

In good ol’ Bunyip, then Berwick.

What did you want to be when you ‘grew up’? 

A fashion designing, singer, lawyer and activist. Even then I wanted it all!

When and how did you transition from working for someone else to working for yourself?

I transitioned slowly. I started consulting on and off in 2012, got a little more serious mid 2013 when I cut back on my full-time job. In September last year I quit my part time job to focus on Social Concepts. I still teach at University as a sessional lecturer on the side.

What’s your why?

Why anything really? I like to ask myself ‘why’ regularly, but I never really come up with an answer…

What do you love about what you do?

Everything! I get to create, educate and inspire while doing something I love.

What’s challenged you most since being in business?

Learning to value myself and to stand up for myself.

What are your greatest achievements to date?

Being able to make Social Concepts my full-time job and scoring some absolutely AMAZING clients! Overcoming (still a work in progress!) my fear of public speaking to provide social media training sessions for business and to lecture on PR + Social Media at University.

What are some of the lessons you’ve learned along the way?

Be true to yourself. Know your worth and stick to your guns.

What’s the toughest decision you’ve had to make since running your own business?

Ensuring my business grows and is successful means I have had to put it before other things at times.

What are some resources you or your business can’t live without? 

Hootsuite, Billcue, Shedu.gram, my iPad, laptop, phone, tea and of course… wine!

What advice would you give someone wanting to start their own business?

Make sure it’s your passion. When it’s your all-encompassing passion 95% of the time it won’t even feel like ‘work!’

What’s something most people wouldn’t know about you?

I have a dirt bike +  I used to sing.

What does your ideal day look like?

Get up at 5am, have a healthy breakfast, check my emails, work (I do love what I do!), then spend some time with my animals, family and friends. I’m all about the simple things in life really…

What’s one of your favourite quotes?

“This is all we need. You, me, $5 bucks and a cup of coffee” from Reality Bites one of my favourite 90s flicks. I don’t drink coffee, but I love how this quote cuts through the rubbish we rely on today and strips it back to the simplicity of human interaction.

Who or what inspires you? 

I am lucky to be surrounded by so many inspiring people it would be difficult to list them all here! My beautiful business partner Leanne is a huge source of inspiration. She lifts me up when I need it most and helps us strive towards bigger and better things on a regular basis.

Mia Freedman and Jamilla Rizvi are also huge sources of inspiration.

Anything you’d like to add?

Soar Collective is AMAZING!