Joanne Tighe

The Makers Mailer


Where did you grow up and where are you based now?

I grew up in Frankston, spent 10 years living in Parkdale, then once we started a family moved to the Mornington Peninsula.

What did you want to be when you ‘grew up’? 

I still don’t know what I want to be when I grow up!

When and how did you transition from working for someone else to working for yourself?

Once I had children I really couldn’t imagine being told what to do any more. We had decided that I would stay at home to raise the boys rather than use child care, that’s when I started my first business.

What’s your why?

This is a tough question and something I tend to over think. It seems to change every couple of years but right now it’s a combination of having the flexibility to be around for my family, as well as being able to help independent Australian designers capture an eager audience.

What do you love about what you do?

Where do I start?! Sourcing the items for the monthly boxes is certainly fun, however I do love supporting and showcasing the featured makers. From previous experience in my jewellery business, I know how hard it is to get noticed. Helping creatives get their brand out to a wider audience is really rewarding. I understand the love and care that goes into handmade pieces.

What’s challenged you most since being in business?

Time management - I’m easily distracted and need to stick to routine.

Public speaking – I start to shake after 30 seconds.

What are your greatest achievements to date?

Starting my own business – because it’s something most people don’t do.

My family.

Buying a second business.

What are some of the lessons you’ve learned along the way?

I jumped into my first business without enough research, planning or goal setting which was ever so wrong. I cringe when I think back to those early days. This time around I’m determined to get things right!

What’s the toughest decision you’ve had to make since running your own business?

The decision to close my first business wasn’t easy. It’s hard to admit that something you’ve started from scratch just isn’t working.

What are some resources you or your business can’t live without? 

Technical support! I’m happy to pay someone for an hour of their time rather than waste four of mine.

My diary and erasable pens – I love a list.

What advice would you give someone wanting to start their own business or change jobs to an industry/role that they’d love?

Go for it! So often I hear people complaining about their job or dreading Monday morning. Work plays a big part in our lives and shouldn’t be something that makes us miserable.

What’s something most people wouldn’t know about you?

I have a map of Australia shaped birthmark.

What does your ideal day look like?

If it starts with a pre-dawn walk I’m happy for the rest of the day.

What’s one of your favourite quotes?

You must make a choice to take a chance or your life will never change.

Who or what inspires you? 

Getting outdoors for a long walk is always a source of inspiration. The fresh air seems to clear my mind. I always return with new ideas.