Soar Collective


Soar Collective

Our mission is to connect and support Australia's regional businesswomen of calibre, through our online community, authentic networking events and practical workshops.  

We believe the future of Australian regional economy is in women.  Join us.




Soar Collective's Manifesto

Soar Collective's focus is on building an engaged and supportive community of businesswomen who by sharing their successes and failures, can learn from and empower each other.  

In May 2014, founder Jess Jones (left) saw the need to create a comfortable, open environment allowing the women attending to be brutally honest with each other as well as identifying collaborative opportunities.  She'd had enough of attending events where guests seemed to be competing for a prize for who was the busiest.  Jess realised that there was something lacking in the regional businesswomen's networking market and was frustrated at the current offer not quite resonating with her.  The first Soar Collective event was held in Mornington, Victoria and has grown to 5 locations in 2017.

Jess encourages attendees at their unique After Dark events to have a ‘no bull approach’ when talking to other women.  She says ‘it’s absolutely ok to say “I’ve had a really rough day” or “things aren’t working at the moment and I want to fix it, but don't know how.” The need for authenticity is imperative at the Soar Collective events as the founder explains ‘if you’re not being genuine about who you are and where your business is really at, how can you expect to truly connect with anyone and identify opportunities for improvement?’ This makes for a refreshingly honest conversation amongst members and attracts speakers who want to share their real business story, not just their successes.

Jess grew up in East Gippsland, living most of her school years in a town with a population of 4000. No stranger to regional living, she watched her own parents attempt to run a successful business in a small country town and saw how theirs and many others, fell victim to a lack of resources and support. Jess believes that mobilising a workforce is the whole community’s responsibility; encouraging partners and family members to recognise that the women in their lives have aspirations to fulfil is key to this objective. 

Jess believes that a cultural shift is needed to empower women in non-metro, rural and country towns. “Changing old habits and mindsets can be a slow process but I’m ready to take it onI want to see regional businesses actively seeking out women in their communities, developing collaborations and projects, challenging the traditional networks that they have relied on for so long.” 

Jess is passionate about celebrating and empowering regional businesswomen of calibre and believes there's a lack of events, funding, support and awareness around businesswomen in non-metropolitan areas of Australia. Jess wants these incredible women to be seen and heard by the business and general community.  





Soar Collective has been featured in the below media

The Scrub, February 2017

The Lightbulb Lounge January 2017

Career Crush January 2017

Inside Small Business January 2017

Women in Focus October 2016

Mornington Peninsula Leader August 2016

The Courier July 2016

Western Port Newspaper May 2016

Women's Business Society May 2016

Entrepreneur Podcast Network April 2016

Mornington Peninsula Magazine April 2016

Taking Care of Business Radio Show March 2016

Mornington Peninsula Magazine February 2016

Mornington Peninsula Magazine December 2015

EH Magazine November 2015

Herald Sun & Mornington Peninsula Leader November 2015

Mornington Peninsula Leader Newspaper October 2015

Business Times September 2015

Mornington Peninsula Magazine September 2015

Mornington Peninsula Leader Newspaper June 2015

Women in Focus April 2015

Business Times April 2015

Mornington Peninsula Magazine April 2015

Social Concepts Consulting March 2015

Social Concepts Consulting February 2015

Woman.com.au January 2015

Big Picture Stuff January 2015

The Women Who December 2014

Woman.com.au November 2014

Business Times October 2014




Soar Collective Team

founder & CEO - jess jones

coo - kathryn kavanagh


With support from

tahlia meredith, the melbourne freelancer

angelita bering, va


Soar Collective Mornington


event assistant - az stephenson

Soar Collective Berwick

BERWICK AMBASSADOR - jessica humphreys, social concepts consulting

event assistant - tara pezzanite, eclipse massage & beauty

Soar Collective Ballarat

Ballarat AMBASSADOR - bethany jakob, bethany alice fashion design


Soar Collective Bendigo & Geelong

Bendigo & geelong AMBASSADOR ROLEs AVAILABLE - apply here


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