Your business website is a platform for reaching out to your customers and potential customers. You want to engage your customers with your site through offering them useful information while highlighting all that you offer.
Consider the following 7 tips for creating an effective website that serves your business well:
Look at Your Site from a Potential Customer’s Perspective
Try to look objectively at your website the way a visitor to your site looks upon it. Is the site too ‘busy’ looking with annoying pop-ups, graphics, grating sounds or music, and long blocks of uninterrupted text? Is it difficult to navigate your website? Is it difficult to find your contact information? Does your site truly represent what your business is all about, and represent properly the products and services you offer?
Have Quality Content on Your Website
Content is vital to your website. However, this content must be useful and current information that is relevant to your visitors’ needs, questions, concerns, and interests. Why would they bother to stay on your site if you only offer them fluff – content that’s focused on the hard sell? You must offer site visitors quality information, advice, tips, articles and resources that speaks to their reason for visiting your site in the first place.
Incorporate White Space
Make your web pages clean-looking and less crowded with ample white space. White space breaks up chunks of text, which makes reading easier. White space contributes to the organized, orderly look and feel of your website. White space enhances the elements of your site that it surrounds.
Keep Your Page Layout Conventional
A conventional page layout is less confusing and irksome. It promotes easy and efficient reading and viewing on your website. Conventional page layout presents an orderly structure for engaging with content on your site – whether text, video, audio, graphics, and photos. Too complicated of a page layout can confuse your visitors. It can make their perusing of your site an annoying exercise.
Search Bar Simplicity
People often like to search sites via a conveniently located search bar. They don’t want to go on a hunt to find that search bar. In their frustration to find it, wherever it’s buried, they may give up and exit your site. Therefore, make your search bar highly visible.
Test, Test, Test
On a regular basis, test your website. Make sure the search bar is functional; make sure all tabs on the navigation bar are functional and lead to the right pages. Check that all links you’ve embedded into your site are working. In addition, make sure that all video you offer for viewing is clear, and the same goes for any audio files. If e-commerce is part of your website, make sure that your shopping cart process is secure, addresses privacy concerns, is easy-to-use, and processes transactions efficiently.
Update Your Content
Keep your website fresh and current with updated content. Update on a regular basis, whether daily, weekly, or monthly, depending on what your business focus is and what you offer in terms of products and services. If you have a blog on your website, do regular postings. In addition, keep your website updated with new and informative articles.
Follow the above 7 tips for creating an effective website. These tips will help make your website visually appealing and user-friendly. They will also make your site a go-to place for quality informative content – and with all this, you’re better promoting your products and services and taking your business to new levels.
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