Overview of LinkedIn

LinkedIn is a business-oriented social networking site that caters mostly to professionals all around the world. LinkedIn is used by over 45 million professionals globally which makes it a great networking platform.

As of now, most of Fortune 500 company executives use LinkedIn professionally. The hiring solutions of LinkedIn is currently being used by almost 70% of the Fortune 100 companies. More than a million companies have their very own LinkedIn company page. Clearly, all of this points to the value and worth of LinkedIn as a professional networking platform. It serves as a valuable asset for companies and professionals to do their professional networking.

All of this information is pretty impressive, right? You may wonder how this information can help your own business grow and thrive. I have the answers right here.

What separates LinkedIn from other Social Networking Platforms?

LinkedIn is for professional networking unlike other popular social networking sites such as Twitter, Facebook, Google+, and more. LinkedIn built its reputation as a hub for professionals all around the world. It provides numerous benefits for businesses, big or small. Below are some of the benefits you can get from using LinkedIn.

1. Great for building your professional network

Networking in the real world can be a tedious process since it involves meeting as many people as you can in a short amount of time. Networking via online social media is faster and more efficient than any other types of networking available for use today. LinkedIn is the best environment to build your network. By using LinkedIn, you can review a profile before making contact with them. It can act as a filter of some sorts.

To add to that, LinkedIn is the best place to build your network. Whenever you view a profile, LinkedIn will display the degree of separation between you and that profile. This gives you an idea of how close or far you are to that person or company. For instance, if you were to look at Conan O’Brien’s page, you may see that your accountant is a colleague of his. Using LinkedIn as a networking tool, you can see mutual connections with third parties and this can help you open up new connections. It can serve as a great introduction to someone – like suppliers, distributors, partners, or future employees.

The availability of data on LinkedIn makes it possible to screen a profile before making a connection. It is a great tool to seek potential connections too.

2. It can increase the exposure of your company

LinkedIn has the potential to give great exposure for your company. This is possible by creating a LinkedIn company page which has the company’s products and services. This kind of professional profile can attract quality employees and potential clients. Consider LinkedIn as another way to advertise your company since all the information about your company will be available there. LinkedIn also allows company page to include a link to their website. This can improve the website traffic to your website which can mean more business down the road.

It is also possible to post job opportunities on your company page. Many LinkedIn members actively seek employment via LinkedIn. Your company will have better chance of finding quality employees on LinkedIn because with LinkedIn, you can see the complete background and work history of candidates. Applying through LinkedIn also shows that the candidate is well-informed. This is a great quality to have for your potential employees.

3. It helps build brand reputation and helps attract new business

Every company needs to have good credibility and reputation to be successful. LinkedIn offers a great opportunity to get recommendations from past clients, employees, and other connections. These recommendations can add credibility to your company and will help in attracting more business. You can even request for recommendations or reviews from people you have done business with to further increase your credibility. These reviews will not be published unless approved by the company.

If you have followers and recommendations on LinkedIn, people will see your company as trustworthy. It has a great potential for business growth. A company page with multiple recommendations and positive reviews surely will attract the attention of its viewers.

In conclusion, it is beneficial for a company to be on LinkedIn. You have nothing to lose and everything to gain when you use LinkedIn. With LinkedIn, building business via the power of professional social networking is possible. LinkedIn offers numerous opportunities to increase the number of your leads, attract new business, attract quality employees, advertise your services and build brand recognition.

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