When build an email list there’s no cast-iron guarantee that every subscriber will remain on your list forever. It takes effort to keep them and that means providing information that your subscribers will find useful and valuable. Here are 5 ways to build an email list of loyal subscribers.
1. Email Layout
The layout of your email is the starting point for your subscribers to see what you are about. For example, do you need to include images in your emails or do you just need to use plain text? Ensure your emails have a consistent look and feel. When you build an email list make your email format remains the same so that when a subscriber opens the email, they straight away know it’s from you. Make it easy to read as and don’t clutter it with difficult to understand jargon.
2. The Frequency Of Sending Emails
There is no set rule on how regularly you should email your list. Every online marketer has a different approach. Remember that as you build an email list you can’t please everybody. You need to find a model and frequency that works best for your business. If you’re providing value to your subscribers, you can email with high frequency. It’s when you are short on delivering value that your subscribers will consider you as an intrusion. Remain consistent with your mailings and don’t just email every now and then and suddenly flood them with offers for two weeks during a promotion
3. Provide Quality
The most important aspect of your emails is the quality you provide. Send you subscribers helpful tips and information about your industry. Also, don’t worry about sharing other people’s material. Not every link you share has to be a link to something of your own. If you find a great article and you send it your subscribers, it shows them you’re a thought leader who cultivates good will and shares resources other than your own.
4. Let Your Subscribers Contact You
Ensure that you reply to emails from your subscribers when you get them and let them know how they can contact you. As you build an email list with more and more people this may become more difficult. But you can outsource this if it becomes too tricky to handle. As you get known as somebody who does really help the people who do contact you, you’ll have more people joining your list, buying your products and recommending you to others.
5. Be Honest
As you build an email list, show people that you are human and that you do make mistakes. Your subscribers will love to hear about your struggles in addition to your successes. Don’t think that you can’t make mistakes and share those challenges. In fact, it will endear you to your list even more and you’ll become known as a genuine marketer in your niche.