The design of your landing page is important. It can make the difference between somebody buying from your online business or going away and never coming back.
It is usually the first page that your prospective customers sees. It’s the page you drive your traffic to and it may also be the page that the search engines rank most highly.
To make your landing pages as effective as possible there are six key elements that you have to consider when creating the page. They each are important on their own, but they work collectively to present a unique and effective web page that draws visitors into your business.
1. Have A Clear Objective On What You Want To Achieve
What do you want visitors to do when they arrive at your landing page? For instance, do you want them to click through to a sales page or opt-in to your email list? When you know what you want visitors to do, then you can develop the design of your page to meet that objective.
2. An Attention Grabbing Headline
Your landing page needs a headline that grabs the attention of the reader. It must also support the objective of what you want your page to achieve. Test different headlines to establish which one is better at helping you achieve the results that you want.
3. Choose Your Images Carefully
Graphics and photos can really can improve a landing page but, if they are used inappropriately, they can overpower the page turn into a distraction. The image should relate to your headline and the objective of the page.
4. What Reassurance Do You Offer?
If you want visitors to take the action when they come to your page, you need to provide reassurance that they are doing the right thing. This can be done by showing testimonials from satisfied customers, recommendations, facts or statistics.
5. Call To Action
Every successful landing page has a call to action. It’s the only way your readers know what they are expected to do next. If it’s not clear what they need to do on the page, they’re not going to do it and they will leave, probably never to return.
6. Opt-in Form
Finally, if your objective is to encourage visitors to opt-in to your email list, then your page design needs to obviously include an opt-in form. Everything on the page needs to highlight the benefits entering their email address into the opt-in form.