PRESS RELEASE FOR IMMEDIATE RELEASE
Geelong, Victoria, 20th September 2017, Jac Bowie proudly announces the purchase of wedding styling and planning business ‘Oh Perfect Day’.
The business has been rebranded to ‘Darling Don’t Panic’ “After 10 years as a theatre producer, developing, producing and bringing shows into Australia, I had a short hiatus in 2011, trying to figure out what I wanted to do next. I had a wealth of experience in events, and was juggling a few short-term contracts at the time with Cirque Du Soleil, Mardi Gras, and by this time had held a few small networking events for women (which later would go on to become Business in Heels). I’d even worked as the tour manager for the controversial “Wolf of Wall Street”, Jordan Belfort.
In the middle of all this, I found myself thinking about becoming a wedding planner. I toyed with the name One Perfect Day, and went about creating a Facebook page and the beginnings of a website. Unexpectedly, Business in Heels took off, and within 3 weeks of this idea, I was processing 15 branches of franchises for BIH.” Jac sold BIH to a franchisee in December 2014, and went on to embark on a few years in radio. Jac adds: “A year on air in Darwin, and then another year in digital management in Geelong. But I really struggled not working for myself. I was missing it.”
In 2017, a small Geelong wedding planning business, Oh Perfect Day, came on the market, Jac grabbed the chance and purchased the business. She has rebranded it as Darling Don’t Panic. Jac says: “Darling Don’t Panic is the reincarnation of Oh Perfect Day. We took the beautiful aesthetics that previous owner Jane Lovejoy had worked so hard to create, but we’ve grown the business into something truly unique. I’m bringing my (rather eccentric) experience producing burlesque, cabaret, corporate events, entertainment, and applying this outlook to weddings.”
The whole point of the business is to create something unique to the bride. Jac understands that no one wants a cookie cutter wedding. Jac concludes: “Along with the new outlook, we are now partnered with state-of-the-art planning software, Aisle Planner, so regardless of which package our clients book, they have access to an online tool that helps them with all aspects of the event planning process such as budgets, contacts, guest lists, seating plans and a fully collaborative Design Studio where our clients can not only upload their inspiration, but search and add more by type, theme or colour.”
“Whatever it is that you need for your big day we will be there. To us, it does not matter who you are or what your background is. Rather it is how we can make two people happy on their special day. Our greatest wish is that you can spend the rest of your lives united. That is why Darling Don’t Panic fully supports marriage equality.”
Based out of both Melbourne & Geelong, Darling Don’t Panic is now servicing clients all over Victoria, and around Australia by request.
Franchises are also available for talented event stylists and planners.
DARLING DON’T PANIC
- Email: email@example.com
- Web: www.darlingdontpanic.com
- Instagram: www.instagram.com/darlingdontpanic
- Pinterest: www.pinterest.com/darlingdontpanic
- Facebook: www.facebook.com/darlingdontpanicwed