A company’s website is a must have in today’s internet driven economy. However, most companies have a website but few of them have the potential to drive sales and revenue. So designing your website is not about making it look good, but also ensuring that it generates sales.
Your first goal should be, to build trust and generate confidence among potential customers. Second being, ensure that the customers are able to navigate properly and quickly through the website. Your website is the face of your business and the centre of the digital marketing world. So, the design of your website should be such that digital marketing agency strategies drive traffic to your website and increase sales.
Luckily, there are few simple updates which can be implemented to have a huge impact on customer attraction and retention, sales, revenue and long term brand loyalty. Experts of website development in Melbourne say that there are six common areas that most company websites can improve upon and expect to see an immediate boost in revenue.
- Make it Responsive
Implementing a responsive design is one of the most powerful changes you can make on your website to increase sales. Majority of consumers access sites from multiple devices, and if what they find is a site designed for the need of desktop users that have been badly adapted to mobile or tablet, they will leave the site and find another competitor. Responsive design gives you the opportunity to take advantage of sales, ease back-end site management and ups your SEO.
- Add Video Content
Consumers love videos and implementing them in your website helps increase conversion rates and more consumers purchase products on the site. Customers also tend to stay longer on websites with videos and even better they are more likely to return. As our brain processes visual information 60,000 times faster than it does text, so ditch the long product descriptions and opt dynamic videos.
- Seamless Navigation
Navigation is an important aspect of the website and you would want your visitors to easily find what they are looking for. Some characteristics of seamless navigation include streamlined content, navigation hierarchy and responsive design so that the experience doesn’t drastically change on mobile. If users are not able to find what they are looking for, they will leave your website within minutes and find a competitor that offers a better user experience. A lost customer means lost sales and revenue.
- Prevent Downtime
Page loading time is an important component when you are looking to increase sales. If yourwebsite doesn’t load faster, you can lose customers before they even get a glimpse of your content and products. In fact, 57% of visitors abandon the website if it takes more than 3 seconds to load. Competition is fierce so, improving your website’s scalability will prevent slow load-times and downtime, ultimately keeping more customers on your website and driving more purchases.
- Implement Calls-to-Action
Call-to-action buttons are important elements that indicate the next step user should take on a website page. The call to action buttons on your site should be easily visible and very clearly indicate where they are going to take the user. Size, colour, and design are three ways to make the call to action buttons more noticeable to the user. Well designed button leads the customer where they need to go and where you want them to go. Also, ensure to enhance the most important actions; buy button, check out button, and shopping cart button.
- Keep your Design Up to Date
Understanding the significance of redesigning and upgrading your site over time is one of the greatest obstacles for online businesses, which can hinder sales. Nowadays individuals are probably going to look up your online presence before they visit your shop or even consider purchasing your products or services online. If their first impression is one of an outdated website then they’re highly likely to click away to find your competition instead – and with years or even an entire lifetime of experience online, customers can decide very quickly whether a website is up to date or not.
Making your website as accessible as possible is the key to increasing sales and improving revenue.