If your business is struggling to cut a niche in online marketing, it is time to embrace promotional video production. A Forrester Research says that a video is worth 1.8 million words, highlighting its potential in marketing. What’s more, before reading your text, 60% of your visitors first check the visuals available. A report by Com Score shows this type of content has 41% higher click-through than print ads.
It goes without saying that you can leverage untapped potential in advertising videos to gain a competitive edge in the market. However your campaign will only achieve the objective if it is perfectly done. So how do you nail this project?
Here are some ideas:
1. The Planning Stage
If you don’t have a road-map for the project and a marketing strategy in place, your campaign is bound to fail and your videos will reflect poorly on the business. You need to identify your target audience in order to choose the right style and message. You must also know which call to action to use before commencing.
2. Laying the Ground Work
During the preproduction stage, you need to build on the strategy that has been laid down. You can choose from among different genres such as narrations, explainer videos, client testimonials, and case studies projects or a mixture of these varieties. You can also go for 2D/3D animations and in all these, make sure you are using a professional video production service provider to get it right. It is important to identify the different personnel involved including a producer, director, videographers, audio technicians and editorial staff among others.
3. Getting Down to Work
This is the actual shooting process where the set is laid out in order to tell your company’s story. You must scout for the right location and talent and also ensure the script is perfect. Using an expert promotional video production service is cost-efficient because they have the expertise to interview, shoot and edit the entire project. They will also ensure the audio quality is good and you will not have to worry about the equipment to be used.
4. Effective Editing
Most business owners get it wrong at this stage. In a hurry to go live with your project, you might compromise the integrity of the entire process and ruin your brand’s reputation. Editing is a critical part of production and it is done by highly trained staff in order to cut out unnecessary parts and enhance the audio and graphics used. Color, titles and sub-titles, music and other sound effects are also integrated in the final cut to create a professional promotional video.
5. Efficient Distribution
This being the age of information, it is easy to let people know about your new marketing video. Make sure you post it on your blog and social media platforms. Your staff will also come in handy in sharing your visual content and most importantly, integrate it in your email campaigns.
There you have it; if you want to make a mark in your niche, get down to work and make sure the video you launch is exquisite.