You are in your business every day.
Creating products or services, talking to customers and keeping the books. You know your website copy by heart and can answer any question thrown at you.
But there is one thing you are missing; an outside perspective.
Why should you pay any attention to outsiders?
Because you are too close to your business to see problems.
It is hard to take a step back and look at the big picture when every day you are working hard to keep your business moving forward. But it is a huge mistake to not be seeking an outside perspective on a regular basis.
An outsider will be able to give you new ideas and point out areas that might cause problems in the future. They will see holes in your plan that you might be glossing over. And they are a great source of new product or service ideas!
How can you get an outside perspective that makes sense for you?
Your email list
Ask your current customers. Ask by Ryan Levesque is a great resource for creating the right kind of survey for your customers. He leads you through the questions to ask that will get you the kinds of answers that are helpful.
Surveys are easy to set up. You can use Google Forms for free or pay to use SurveyMonkey or Typeform. You will want to keep your questions open-ended and give people space to write out their thoughts, not just give multiple choice questions.
A coach or mentor
Another way to get a helpful outside perspective is to find a coach or mentor to give you honest feedback. There are many coaches out there who specialize in different aspects of business. Most of them offer free Discovery Calls so you can get to know them a little. Don’t feel like you have to work with the first one you talk to. It can take some time to find the perfect fit.
A good coach will be able to look at your business and tell you where you can make improvements, cut tasks or products that are not making you money and help you form long-term goals. You should feel comfortable asking your coach questions about their ideas. Don’t just accept everything they say at face value, ask why.
Join your peers
Finally, find a way to talk to your business peers. Join a local business/networking group or find a mastermind group in your niche. Listening to what others are doing in their businesses and asking questions about their experiences can be a great way to learn more about your own business.
Seeking an outside perspective on a regular basis will make your business stronger and more flexible. Listening to your customers will help you create products and services that fit them better than your competitors. And seeking out your peers will help your business grow more quickly. So don’t make the mistake of ignoring other perspectives!