Now more than ever, data analytics has become a crucial element in today’s business world. Data analytics basically keeps track of your online business, providing you with crucial information about your website and its visitors.
There are visitors accessing your site from multiple mediums, from different platforms, landing on various pages of your site, and actively interacting with various links and pages on your website.
Some of these visitors interact with your site, some leave midway, some bounce right
away, and some get converted. You see, it’s almost impossible to track all these developments, which is why data analytics comes in handy.
Data analytics basically provides you with important information to help you make educated changes to your website based on real data, not just hypothesized ideas that are solely based on opinions.
Most businesses, with the help of an open source or proprietary analytics tool, have mastered the ability to keep track of their website activities in order to better understand their customers and make the necessary improvements. One of these tools is Google Analytics.
Google Analytics is basically a free analytics tool offered by Google. It’s a tool that can be employed by any online business to closely monitor the progress and performance of their websites.
The tool also plays a crucial role in providing real-time and tangible data to businesses. It’s a useful tool that can provide you with essential consumer behavior insights, provide valuable feedback to your site pages/links, and help you estimate your marketing budgets. This leads to better conversion.
Basically, Google Analytics is an important part of any small business marketing plan and adding it to your website can bring immense benefits.
In this article, we have discussed in detail the 10 benefits of Google Analytics.
1. Target your online visitors
Because Google Analytics is a monitoring tool, you can use it to target a niche audience who may be interested in purchasing your products/services.
With this tool, you will get to know what source is driving traffic to your website (either direct, organic, campaign, paid, etc.), the location they are accessing it from, their age, gender, the device, and many other elements. The tool will also provide you with a comprehensive analysis of your site’s traffic rates, conversion, and bounce
rates, sessions, number of transactions, including other data.
With this information, you will be able to make educated changes that will better target your site’s visitors, which will lead to greater conversions.
2. Evaluate traffic flow through your website
Google Analytics can help you develop a better marketing strategy by providing useful information about the various sources of incoming traffic to your website.
With the tool, you can see how your visitors moved through your site, which links they clicked on, and how they made purchases.
In addition, you can find information on the keywords they used while searching for a particular product/service on the search engine. In addition, you can use the tool to help you evaluate incoming traffic based on factors like location, age, and gender of your visitors.
This can help you in maximizing the results of your email marketing campaign and allow to cater to the specific needs and requirements of your customers.
3. Know what users are searching on your website
If your website consists of several pages and multiple products/services, you will certainly want to know what users are searching and what terms they are using. By having accurate information on what your visitors are searching on your site, you will be in a position to add more targeted content and useful information to improve the user engagement.
4. Targeted Campaigns
Google Analytics can provide you with a detailed analysis of who your visitors are, their location, and how they behave on your site. With this crucial information, you can easily create targeted campaigns with a particular user segment in focus.
In addition, you can make informed decisions regarding content marketing, marketing channels, promotions/offers, and conversion optimization.
5. Allows for Campaign Tracking
Undertaking a marketing campaign can help you reach target goals for your business. Google Analytics offers a useful campaign tracking feature that can help you measure which campaigns can drive converting customers.
For example, you can use the tool to track a certain promotion or online advertising campaign on your site. You can determine how many conversions resulted from these marketing campaigns.
6. Customized Data/Reports
Google Analytics allows you to customize your website’s data/reports for improved accuracy. Using the tool you can view accurate data from certain locations, gender, and age segments. You can achieve this by creating filters at various levels.
You can also exclude your own traffic while visiting your site so as to get accurate information on real visitors.
7. Goal Setting & Monitoring
Google Analytics allows you to create specific goals depending on your business requirements. You can either choose to create your own custom goals. An example of these types of goals would be tracking e-book downloads or trial sign-ups.
Or you can choose from a template revenue, engagement, acquisition, or inquiry. Using the tool, you can monitor how these goals are performing and then take the necessary action to complete the goals based on this feedback.
8. Automated Emails
After you have adjusted the settings for customizing your site’s data/reports, you can send them periodically via automated emails to the desired email addresses.
Using this feature, you can set this frequency for specific periods of time and even make changes as you see fit. The tool basically ensures that real-time data/reports are sent to the intended people in a quick, timely manner.
9. It’s Free to Use
The good thing about Google Analytics is that it’s absolutely free to use. Unlike other analytics tools on the market, you don’t have to pay any subscription or monthly fees. This allows small businesses to take advantage of this service in order to improve their marketing plan and their businesses as a whole. However, the tool is not free if you want more advanced features or the ability to do more with their service.
Their premium service, Google Analytics 360, is most suitable for large business enterprises. Just select a solution that best suits your business needs and enjoy the perks offered by Google Analytics.
10. It’s Easy to Set-Up and Doesn’t need Maintenance
All you need is a Google account to set up the Google Analytics tool. The interface is super easy to use and user-friendly. Simply login every time you need to check your site’s progress and performance.
You don’t have to worry about maintenance since Google takes care of this and continually enhances the tool’s capabilities by adding advanced features. It’s one of the best data analytics tools on the market right now.
If you have a website and haven’t yet set up Google Analytics make sure you get that done right away. Without Google Analytics you’re not properly tracking the success of your site. Once you get it set up, make it a point to monitor the activity at least once per month. Use the data to improve your company’s marketing strategy and grow your business.