Going Solo? How to Succeed in the Freelance Digital Marketing World

The Internet has transformed the way industries do business. It’s eliminated the need for a fax machine and allows millions to comfortably work from home. As a result, many people have opted to also freelance and build their own careers as solopreneurs. If you’re getting started on this track and would like to build a strong career in the digital marketing world, consider implementing these four tips:

Build Profiles on Freelance Sites

There are tons of sites like Elance.com and Upwork. Build a profile on different sites and understand that it can take a while to develop your credibility and gain clients. However, the longer you stick with it, the better your experience will be. You’ll also be able to get high-quality clients and the dollar amount you’re looking for.

Maintain a Website

Take a look at someone like Colton J. Miller. His website stands as an excellent representation of what it’s like to work with him. When you’re building the website, include your resume, experience and a few writing samples. When your website includes all of these components, it’ll give potential clients a better understanding of what to expect.

Pitch Daily

In order to become successful with freelancing, you have to become comfortable with hunting. Freelancing is a daily hunt for work. Get creative regarding your pitches and how you reach out to people. Consider picking up the phone and calling a few people. Email others. Go visit local businesses and pitch them in person. It’s important to have a well-rounded approach to getting the attention of other companies and businesses.


Whether you’re an SEO expert, writer or a graphic designer, it’s easy to see that the industry will change. Plus, the industry shifts and changes pretty rapidly. Netflix took the place of Blockbuster and completely annihilated the competition. Knowing this, it’s best to become adaptable and informed. A great way to do this is to visit conferences, seminars and workshops. Learn the information and network with the other professionals in the room. Ultimately, this will help you grow in your career. It’ll also help you maintain a level of stability as you continue in your career over the years.

These four tips will truly take you far as an online freelancer. When you work from home, there are a lot of temptations to lose focus and get off track. Focus on mastering your discipline and use these tips. Your career will manifest beautiful results.

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