The digital age has given rise to countless innovations that have revolutionized the way we do business today. Currently, many businesses rely on technology to manage expenses, improve performance, and enhance their efficiency. According to a 2015 study, over 30 percent of small enterprises regard technology as crucial to the improvement of their business outcomes.

Here are four technologies that every business needs to adopt for their success.

3-D Printing

Most people have heard about 3-D printing, and the next few years will see this technology rise to the forefront. Researchers predict that by the beginning of 2018, at least eight of the world’s top ten multichannel retailers will be using 3-D printing technology to deliver their custom stock orders. As a small business owner, you also need to adopt this technology.

3-D printing will help save a lot of money for businesses as they adopt local 3-D manufacturing while migrating from overseas production. This will make it unnecessary to maintain a significant cache of inventory and will reduce the property expenses to house that inventory.

Digital Payments

Studies by Statista predict an increase of in-person mobile payments to $23 billion by 2018. As a business, if you haven’t started accepting Google Wallet, Apple Pay, and similar forms of payment, you need to make it a priority if you want to enhance the growth of your business. Accepting digital payment gives your customers a faster and more streamlined checkout process. Although you may experience some hitches when you start receiving new forms of payment, it projects your business as modern, forward-thinking, and technology-oriented.

Marketing Automation

The use of marketing software has simplified marketing activities for businesses, making them more efficient and eliminating the need to employ marketing professionals. Some of the advantages of this software include the ability to segment messages, score leads, and install intelligent systems that trigger particular processes based on customer actions.

Automation software also seamlessly integrate with customer relationship management (CRM) platforms, thus bringing together sales and marketing and providing each with a full view of the client or prospect. Such CRM platforms include Microsoft Dynamics 365, and they automate duties that would have otherwise been done manually.

Information Security

Every year, about 16 million people become victims of identity theft, and many of them have been hacked through some point-of-sale security breaches or some form of online purchase. Cybercrime and identity theft are on the rise, and these cases will continue to occur. It is your responsibility as a business to increase the security of your online payment systems and update your credit card readers. You also need to ensure your customers’ payment information and sensitive data are kept safe.

Thus, you should consider hiring an information security consultant such as Maximum Computer Systems to analyze your website for any security flaws and breaches. They are a reputable company that can help manage networking solutions for your business. Remember, you need to pay particular attention to your online payment system and any databases with customer data that you may be hosting in the cloud.

Technology is crucial for the growth of your business. If you don’t invest in it early enough, you will be unable to compete with other similar businesses in your niche effectively. To avoid this, investigate and invest in technologies that are well-suited for your business.

Author: Hannah Whittenly

Hannah Whittenly is a freelance writer and mother of two from Sacramento, CA. She enjoys kayaking and reading books by the lake.

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