Since the dawn of time, technology has always been the epitome of efficiency. Especially so in the business sphere where time directly correlates to money and lowering the time needed to finish a certain job increases the generated profits quite significantly. Moreover, technology enables small businesses to even out the playing field with much larger companies to some degree, allowing them to start and grow their businesses more easily. Yet, how exactly does technology make an impact on business efficiency and what tools are most commonly used in this endeavor? Let’s find out.

Smartphones

Although communication has always been a major player in the domain of business, it’s only but a fragment of what these small devices are capable of. Smartphones and other mobile devices are must-have tools for any budding entrepreneur, particularly those on the go. They allow users to stay in touch with their clients, as well as to stay connected over the internet, both in and outside the office; meaning e-mails, social media management, and customer support are all made possible anytime, anywhere. So much so, that most entrepreneurs might not even need a personal computer or a laptop of their own and are better off supplementing these with much smaller, and more practical devices instead. In addition, there are a lot of useful business apps available on smartphones and that alone should warrant their use.

Cloud software

Cloud software tech is yet another piece of technology that allows users, and their businesses, to stay mobile and on the go. These are excellent tools not only because they can be accessed from anywhere, either your home or the office, but also because they provide an extra layer of security as well. Documents and files uploaded won’t be lost due to computer crashes or other hardware malfunctions. Furthermore, the cloud allows you to collaborate with co-workers and employees more efficiently, as you don’t have to wait for data transfers and the like but can upload and download files directly or even work on online versions. This has paved the way for many project management tools, some absolutely vital for a lot of companies out there, which help organize the daily workflow and make work more efficient in general.

cPanel hosting

cPanel web hosting has been increasingly popular in recent years, especially in countries such as Australia where there are startups and small businesses around every corner. Sydney, in particular, has become the Silicon Valley of the Southern hemisphere and, to no great surprise, cPanel has been the go-to hosting option for quite some time now. Reasons being that it’s so easy to install and use; it’s intuitive; it’s reliable; and it’s compatible with various different browsers so you won’t have to worry about that too. cPanel’s graphic interface makes website management remarkably simplified and in a few clicks, you can manage your e-mails, files and domains. Additionally, it provides backup for all of your data and has security measures to protect you from cyberattacks, as well as a panel for useful reports and statistics to keep you up to speed. For more info check cPanel hosting in Australia and raise your business efficiency to a whole new level.

Digital marketing and customer support

One of the biggest reasons behind startups now having a more even playing field with bigger corporations is the fact that digital marketing has taken hold of the internet. Digital marketing is a lot more efficient than printing flyers or posting signs in front of your shop. This is because the internet has such a wide audience, especially if you count all the different social media and forum accounts out there. Promoting products and services has become both cheaper and more efficient online, and it doesn’t require elaborate marketing strategies and campaigns to be effective. Next, online customer support is also one of the factors why digital marketing has been so beneficial for many companies out there. This innovation brought customers and businesses a lot closer together, which in turn increased their brand awareness and loyalty.  

 

All in all, the advent of technology has effectively cut the labor in half and allowed small businesses to flourish without too many investments on their part. Additionally, technology made work a lot more accessible and mobile as virtual offices are slowly overtaking physical ones.

Author: Raul Harman

Raul is a B.Sc. in Innovative entrepreneurship and has a lot to say about innovations in all aspects of digital technology and online marketing. While he's not enjoying travel, football and great food, you can find him on Technivorz.com