Many e-commerce shop owners think that their job is complete when a customer submits an order. However, your job is just beginning.
When you run an online e-commerce business, shipping plays a more significant role than you may think. It can affect everything from customer experience to profitability. This is why it is so crucial to plan out your shipping strategy before you open for business. Get started with these tips.
Keep Your Packages Small and Light
Shipping costs are typically calculated based on the size and weight of the package. Because of this, you should try to keep your packages as small and lightweight as possible. This will cut down costs for both you and your customers. Plus, it will also prevent shipping from cutting away at your profit margins.
Keep in mind that you cannot always control the size and weight of your products, so simply do your best to find the right-sized box. You may want to purchase a few different sizes of boxes to fit a range of products. Think strategically and buy supplies that suit your small, medium, and large products. This is an issue that strictly brick and mortar businesses will not need to worry about.
Offer Tracking Details
You can safely assume that all of your customers will want a tracking number for their package. Though this may seem like a basic step, many new and small retailers forget this step or simply do not see how important it is.
Customers like to be in the loop for the whole shipping process and they want to know when they can expect their product to arrive. Plus, if you do not provide a tracking number, you will likely be fielding all sorts of questions about shipping from your customers. You can save yourself a lot of time and improve your customer service at the same time by simply providing a tracking number from the start.
Provide a Free Shipping Option
Free shipping is a growing trend in the world of e-commerce that will likely not go away anytime soon. Offering a free shipping option can make your customers happy and even reduce shopping cart abandonment.
Keep in mind, however, that nothing is ever free; the money for the shipping has to come from somewhere. You can increase the price of the product to cover the shipping. This way, the customer pays. You can also pay for shipping yourself by cutting into your profits.
Alternatively, you can both increase the product price slightly and cover the rest with your profits. To offset the cost of shipping, consider offering free shipping on orders that total more than a set amount.
Try to keep your order processing time to a minimum. Make an effort to get all packages shipped out within 48 hours of the order placement. This will keep your customers happy and help you to keep your business organized. Just make sure not to promise something that you are not capable of doing. Don’t claim that every order will ship within 24 hours if you cannot do that. Customers prefer honesty over flashy lies.
Go Above and Beyond with Packaging
Think of your product packaging as your final opportunity to make a lasting impression on your customers. This is crucial to increase brand awareness and customer loyalty. There are a few ways that you can be unique and exceed expectations with your packaging solutions in Salt Lake City, UT, and elsewhere. Here are a few ideas:
- Wrap products in tissue paper
- Include a handwritten thank you note
- Brand your boxes and other shipping materials
- Offer a discount on their next purchase
- Include a freebie in the box
Many business owners underestimate just how important shipping is to their online business. With these five tips, you can boost profitability, improve customer experience, and keep people coming back again and again to your business.