Writing good content for a company is tough enough and keeping it evergreen is nearly impossible. Yet, if you want your page to rank well, then there are many other things that you must take into consideration. Keep these tips in mind when developing search engine optimization (SEO) because it is not going away.
Consider Search Engine Result Pages (SERP) Features
It used to be that every company tried very hard to get the number one search engine listing for their keywords. While that is still a good idea, there are many more ways to be seen on the first SERP page, local packs, featured snippets and knowledge panels all play an important role in bringing traffic to your site from Google’s front page. If you have not already claimed your Google My Business page, start there before moving on to getting as many online reviews as possible. Make sure that Google sees your city and region on the pages on your website.
Make Use of Structured Data
If you have been focusing on writing awesome Meta descriptions using regular snippets, then realize that is no longer enough to impress Google and increase your click-through rates. Instead, implement Schema Markup. You also should be using knowledge packs. Make sure you keep mobile in mind when you implement these changes. While it may seem foreign to you for a little while, making these two changes can increase your click-through rate by up to 30 percent.
It is still vital to choose the right keywords to use naturally on the web, but the process has matured. User’s intent has become very important in ranking keyword results. For example, if a user searches for “makeup tutorials,” then YouTube results are likely to place very high. Alternatively, if they search for “wedding dresses,” then e-commerce pages are likely to rank at the top. Therefore, it is vital to ask yourself what type of page users are looking for when they type in your keywords. If you’re not skilled in areas of keyword research, don’t hesitate to outsource to professional services, like that of Meredith Broadcast Digital Solutions, to do that for you.
The Power of Voice Searches
Voice searches are more important today than yesterday, and they are likely to become even more important in the future. According to Google, 40 percent of adults and 55 percent of teens use voice search daily, so it is vital to consider how a user may say topics that they are looking for instead of just concentrating on how they would type them into a search engine box. For example, a voice user might say, “What is the weather like in Brownwood, Texas today?” while a traditional user might type “Brownwood TX weather.” Ranking high in both will drive more traffic to your website.
If you have put countless hours into figuring out the right SEO for your website, then there is no need to fear. Use these tips to expand your SEO, and the future will look very bright for your company.