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Entrepreneurs

Master Marketers: How to Put Your Business on Everyone’s Radar

A strong marketing strategy can mean the difference between failure and success for your businesses. While word of mouth can attract some customers, you really need to actively promote and advertise your business to make it succeed. To put your business on everyone’s radar, consider the following these tips.

Get on Social Media

A strong social media presence is paramount when prompting your business online. According to Pew, 90 percent of young adults in the United States have a social media profile. To put that number into perspective, only 5 percent had a social media profile in 2005. Using social media, you can build a following while promoting your business in the process.

Start a Blog

Even if you have an official website for your business, you should consider starting a blog. According to HubSpot, 60 percent of businesses that blog regularly generate more sales than their non-blogging counterparts. A blog offers a more casual and personal way to engage with your audience than a traditional website. With a blog, you can announce the arrival of new products, explore current events in your industry, and publish evergreen content and more.

Encourage Reviews

Some business owners fear customer reviews, believing a negative review will bring bad press and hurt their ability to attract new customers. Assuming your business offers good customer service and a valuable product, however, most customers will leave positive reviews, which encourages other prospects to engage with your business. Research cited by Huffington Post even suggests that a one star increase in a business’s ratings yields 5 percent to 9 percent additional revenue. So, encourage customers to leave reviews about your business.

Give Free Samples

Another powerful marketing strategy is to give away free samples of your product. Consumers are often reluctant to spend money on a new product for first time. If you give them a sample, however, you can expose them to your product while increasing the chance of future sales. Cellular health companies like ASEA frequently gives away free samples of its products. Even in grocery stores, you’ll see food vendors giving away free samples to shoppers. Free samples such as this generates initial exposure for businesses, introducing their products to customers who would’ve never used them otherwise.

Target Mobile Users

With up to 98 percent of the U.S. Adult population owning a mobile phone, you should target mobile users in your business’s marketing campaigns. If your business’s website uses an outdated design, visitors attempting to access it from a smartphone may encounter usability issues. Mobile devices render and display web pages differently than desktop computers. Therefore, you must use a mobile-compatible design for your business’s website.

Content Marketing

Finally, you should publish high-quality, relevant content to spread the word about your business. Known as content marketing, it’s one of the most cost-effective ways to promote a business. Basically, it involves identify topics of interest for your audience and creating high-quality content on these topics. You can publish content on your business’s website, blog social media profiles.

Keep in mind that content comes in many forms, only one of which is text. In addition to articles and blog posts, you can promote your business using photos, videos, slideshows and infographics.

You can offer the best product or service, but it’s not going to yield sales unless people know about your business. Thankfully, you can put your business on everyone’s radar by performing some simple. From starting a blog and encouraging customer reviews to giving away free samples and publishing content, there are many ways to promote a business.

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