No matter what kind of business you manage, there’s no denying that participating in the virtual world is essential to expanding your reach. Still, many business owners lack the knowledge as to how to establish a positive digital footprint. Here are a few ways you can use modern advances and online trends to keep your business relevant in the 21st century.
Develop an Online Presence
We’re at a point in our digital evolution in which it’s a given that every business (and most individuals) have to have their own website. That’s just the beginning though. Establishing an online presence also requires active participation on the big social media sites, so creating accounts for your business on Facebook, Twitter, Instagram, and others is just as important as blogging on your website.
Use Social Media Trends to Market Your Products or Services
Cold selling is frowned upon by the online community these days, but that doesn’t mean they won’t be happy to hear about upcoming sales and events sponsored by your business. In the past, using memes (pictures with captions embedded on them) and gifs (moving pictures) have worked well for business marketing. Now, video and live streaming is the growing trend and can be used to draw attention to sales and events. Hosting a charity event or a giveaway for your business on the weekend? Set up video cameras to live stream the action and share it on Facebook.
Maintain Your Website
Referring back to your website, don’t let it take a backseat to your social media posting. The point of using social media is to draw attention and clicks to your website, so you want to make sure it consistently looks polished. That means updating both the technology and the information about your business and products. You also want to ensure that it’s mobile-friendly, as the majority of users now surf the web on their phones. Not only that, but you want to make sure that it looks attractive to viewers—which is why you should get help with your graphic design if needed.
Blogging is Vital
One last recommendation has to do with incorporating a blog into your website. By making regular posts (at least one per week), you can establish yourself as an expert in your field. Once you publish the post, share it via your social media accounts and encourage interaction with questions and calls to action.
Today, the online community is about personalization and communication. If your business is going to thrive into the future, you will have to focus more on bonding with potential customers and interacting with followers on a regular basis. Keeping your business relevant and encouraging growth is best achieved through forging long-lasting relationships and taking advantage of the latest marketing trends.