You’ve invested heavily in your e-commerce website development. However, that’s not enough for you to succeed in this highly competitive digital landscape.
To see how your store grows and flourishes, you need to have a plan. You need to know how to drive quality traffic to your site, turn those leads into conversions, and make them visit you again. Most importantly, you need to prove your value and inspire your customers to choose you over your rivals.
Here are a few techniques you may find useful.
1. Do some Serious SEO
With Google getting smarter and the growing number of your competitors, it’s obvious that having a website is not enough to drive traffic to your site. You first need to improve your visibility and rank high in the SERPs. And, to do so, you need to optimize your site for search engines.
In SEO, everything starts with keyword research. It helps you understand what phrases your target audience searches for and what keywords your rivals optimize their sites for. There are numerous tools that will allow you to do an extensive keyword analysis, including Google Keyword Planner, KWFinder, Moz’s Keyword Explorer, and SEMrush.
Once you find your keywords, you need to contextualize them. The best way to do so is to start blogging and sharing relevant, high-quality, and informative content regularly. This practice will boost your visibility, build trust and, ultimately, help you become a trusted source of information over time.
Optimize your site for these keywords, too. To get Google to rank you higher, you need to have awesome meta descriptions, headlines, title tags, URLs, and image alt tags.
Finally, improve your backlink portfolio. Instead of focusing on the number of your outbound links, mind their quality. There are numerous link building techniques that will help you drive some quality traffic to your site, such as publishing quality articles on quality niche-specific blogs, working with social media influencers, broken link building, link reclamation, or simply creating linkable content (podcasts, infographics, videos, etc.).
2. Invest in Responsive Design to Minimize Shopping Cart Abandonment
Doing SEO is useless if your site isn’t user-friendly. Your customers expect you to provide them with the exceptional user experience, irrespective of the device they use. They want to navigate through your site, read your content, ask questions, and make purchases effortlessly.
So, instead of optimizing your site for mobile and desktop users separately, you should apply a holistic approach. You need to invest in responsive, custom e-commerce website development practices. Being flexible and fully adaptable, the responsive design gives your customers an opportunity to smoothly switch from one device to another.
Now, here are a few practices that will help you boost the overall user experience:
- Your navigation needs to be logical and optimized for both desktop and mobile searchers.
- Make sure your sign-up forms are simplified, easy to expand and click on.
- Improve your page load time. Enable compression, cut the image size, remove redirects or use Google’s AMPs to provide mobile shoppers with the outstanding user experience.
- Display security logos to show that your site is safe.
- Make adding products to the shopping cart and editing them simpler.
- Make your CTAs prominent.
- Your sign-in options should be seamless. Instead of forcing your customers into signing up before completing the purchase, incentivize them to do so.
- Enable behavioral targeting. Create customized pages and offers for each of your customers, based on their previous searches and purchases.
3. Build your Email List
Building an email list is simple. You just need to ask your visitors to give you their email addresses. But, will they do so? They won’t until they see what’s in it for them. And, your goal is to be proactive and give them a reason to sign up. That’s why lead magnets exist.
Now, lead magnets vary, depending on your niche, goals, and target audience. It could be free shipping, a discount, an ebook, a tutorial, a checklist, an infographic- basically any incentive they would get for joining your email list.
When choosing a perfect link magnet, you need to understand your customers first. It needs to be relevant to them, to help them solve a problem they’re facing, and be interesting enough to them. Namely, interactive forms of content like videos, images, or checklist do better than lengthy articles or ebooks. The lead magnets you offer should also demonstrate your relevance in your niche.
4.Offer Spotless Customer Services
Your customers expect you to help them solve their problems 24/7. In light of statistics like these, it’s not that surprising that answering a phone call or an email is not enough for you to keep them satisfied.
To do so, you need to provide them with an omnichannel, real-time customer support. And, social networks could be an awesome starting point. You can implement chatbots that will answer your customers’ questions instantly or use social media monitoring tools to track your brand mentions and offer real-time feedback.
Make sure you deliver all products on time, offer free delivery and return policy, send a thank you email for every purchase they make, and follow up on them to see whether they’re satisfied with your products and services. You could also ask them to review your product online, send friends to your site, or share user-generated content. Remember, social proof is still one of the most powerful conversion boosters.
Back to You
The key to generating more leads lies in knowing who your customers are and feeling their pulse. Keep in mind that your goal is not just to drive more people to your site, but also to guide them through all the stages of a sales funnel, towards making a purchase. Most importantly, you need to give them something valuable, something that will inspire them to come back over and over again.