Comprehensive Guide to Mobile App Marketing for Increased Downloads

A mobile app marketing strategy is vital to the success of your app. You’ve invested a lot of money developing your app, but without an app marketing plan and SEO strategy, your hard work and investment could be all for not.

Why is app marketing so important? Well, for starters there are about 6.5 million apps available across the five most popular app stores.

Did you know that there were 180 billion apps downloaded as of mid June last year alone?

The competition for downloads is undeniably fierce. To facilitate optimal app growth and success, you need a powerful mobile app marketing and SEO strategy to ensure your application stands out among the millions.

Let’s take a deeper look at the elements behind a comprehensive mobile app marketing and SEO strategy.

App Store Optimization (ASO), the SEO Strategy for Apps

You’ve probably heard of SEO. It is the main topic of millions of digital marketing articles online. However, when it comes to apps, App Store Optimization (ASO) will serve as the foundation for your mobile app marketing strategy.

The easier you make it for search results to show your app, the more downloads you will net. There are a variety of ASO tactics you should employ. App store optimization is all about creating a click worthy title, compelling icon, robust keyword description, and plenty of powerful screenshots.

There are a number of other app store optimization tactics you can utilize to improve your app store visibility. Ensure you are using your top keywords and making your app a top choice for app store queries.

Do You Have a Landing Page for Your App?

Creating a landing page for your app is essential to capitalize on organic keyword queries that may direct users to your app. Landing pages need to be part of any mobile app marketing strategy, and the best part is that they don’t really need to be so complicated.

A simple, concise app landing page will do just fine. Helpful tips for your app landing page include:

  • Showcase your app keywords, benefits, and features in a concise way above the fold (H1 and paragraph tag)
  • Develop short and concise sections that highlight the main features and benefits of your app
  • Utilize the power of CTA buttons to drive people to download
  • Use plenty of visuals (trailer videos for gaming apps)
  • QR code for easy user installs
  • Show off those great user testimonials and ratings

Aim to make your landing page on page one of Google organic search. You can use platforms like Fiverr to enlist the help of pro designers, content creators, and SEO specialists for a reasonable price. The more rich keywords and quality user-intent content you have, the easier it will be for users to find your mobile app landing page.

Get Social with Your Mobile App

Social media is a very important marketing tool for app developers and publishers. Your mobile app marketing strategy should include social networks to increase your online visibility. Your app should have dedicated Facebook, Twitter, and YouTube.

You can also use Instagram (younger audience) and Pinterest (female audience), depending on your target audience.

The number one goal of your social media app marketing campaign should be to engage users with compelling posts, like videos. Videos are actually more important than ever for social marketing.

Create Facebook ads that can be scaled based on the engagement and conversions you are seeing. You should also consider Facebook Live video ads for promoting your app as well, especially if you are in the gaming industry.

Develop an Email Marketing Plan for Your App

You may think email marketing doesn’t go well with apps and this is a common misconception. Email marketing is for everything. You can net more downloads using a well-planned email marketing campaign than say Twitter ads.

Did you know that email marketing has one of the highest ROIs?

In fact, you may net an average of 40 more customers via email compared to Facebook and Twitter.

Emails should really showcase the benefits and features of your app in a very personalized way. For instance, if you have an app for women’s health, you can site some key statistics on why women need your app to stay clear of common health issues like obesity, diabetes, and so on.

To get started with a mobile app email marketing campaign, you can use MailChimp, an automated email marketing tool. Before that, you can actually generate leads using Facebook ads and SumoMe to get a nice robust email list.

How Will You Market Your Mobile App? 

There are definitely a variety of ways to make your app stand out among the millions available on popular app stores. Start with ASO and work your way to email marketing for a multi-channel mobile app marketing strategy that works. Remember, you invested a lot of time in development not to get those downloads you deserve. Make marketing part of your strategy to net those long-term users.

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