While there are countless ways to boost your e-commerce revenue, one strategy that stands out because it worked well for many entrepreneurs is influencer marketing.
If the concept is unclear to you, influencer marketing is a technique in which a business promotes its products through the help of an influencer. Influencers can be celebrities, bloggers, and regular people who have a large number of followers that trust their opinions.
Today we’re going to share with you essential things you should know about influencer marketing when it comes to e-commerce. Read on and use the information you gain to maximize your sales potential.
Choosing the Kind of Influencer That Fits Your Business
This goes without saying, not all influencers are right for your brand. There’s a perfect influencer to best represent your niche. Here are some basic points to keep in mind:
- Relevance to your business – First of all, never choose an influencer that doesn’t promote products related to your niche. Check whether an influencer is one that your audience already knows about and trusts at the same time.
- Level of engagement – Another aspect to consider is whether an influencer gets a lot of comments, shares, and responses. The higher the social engagement, the more likely for the influencer to bring you results.
- A frequency of posting – If you choose a blogger as your influencer, look at how often the blogger posts and makes updates. Your target audience needs to be exposed to the same message multiple times before they can take action.
You don’t run out of tools to use to research potential influencers. Free and amazing tools that will give you a ton of insights include BuzzSumo, FollowerWonk, Alltop, and Discover.ly.
Social Media Platform for Your Target Market
Influencer marketing and social media work together. It would be difficult for you to leverage influencers when you don’t have a social media marketing plan to begin with. There are a lot of social media platforms where different influencers live, and you need to be sure that your target audiences are active on those platforms as well.
Among the current platforms that exist today, running your influencer campaign on Instagram is the best option. For what reason? Instagram has at least 800 million active users each month. The platform is also a great choice for e-commerce owing to the fact that it’s visually engaging.
Influencers can showcase themselves using your product by creating a post or video about it. They can then refer to your Instagram page or website to drive traffic and compel people to buy. This is an outstanding example of how influencer marketing increases your revenue.
Other social media platforms that may be relevant to your influencer marketing campaign include Facebook, Snapchat, YouTube, and Pinterest.
Reaching out to an Influencer
Now that you’ve chosen a social platform and influencer to use for the campaign, now it’s time to reach out. We would advise that while you do an influencer outreach, you keep track of the outreach progress on an Excel spreadsheet or any spreadsheet for that matter.
The best way to reach out for the first time is to make it subtle. Start by becoming more visible to the influencer and providing value. This is a simple way to catch his or her attention without being too straightforward.
You can comment and share the posts by the influencer, and respond to his or her questions on social media. When you leave out responses, make sure that they’re well thought-out and provide meaningful insights.
After some time of interacting with the influencer’s content, start reaching out via email. Aaron Agius, a contributor to Entrepreneur, shares different influencer outreach templates. Here are a few reminders when crafting your outreach email: Make it personalized, professional, and focused on the influencer. Get your point across but remind the influencer what’s in it for him.
Optimizing Your Website to Provide a Great User Experience
You can leverage the best influencers on Instagram or other social platforms to lead potential customers to your e-commerce website, but if your site isn’t optimized for mobile users, this makes it difficult for customers to shop your products.
Start by working on the responsiveness of your e-commerce site. Use a simple navigation. Increase the size of your call-to-action (“Shop Now”) buttons to prevent touch errors. Avoid pop-ups and flash to keep customers focused on your content.
There you go, some great points to consider when it comes to influencer marketing for e-commerce sales. Influencers can be used as effective brand advocates especially for e-commerce businesses that need traction.
Think of the relevance of your influencer, the best social media platform to use, and starting an outreach that adds value. Lastly, work on having a pleasing website to ensure that customers get the best experiences after they’re being referred to your site by the influencer.