What’s most important to you on Instagram – the number of followers you have, or how engaged your followers are with your content?
If you answered engagement – you’re definitely on the right track!
Engagement rate is far more important than follower count, especially with all of the Instagram algorithm updates that have quality content reigning supreme.
Whether you have 1,000 or 10,000 Instagram followers for your business, you definitely want to make sure that your Instagram posts are showing up in the newsfeed of your followers so they can like, comment, and re-gram until their hearts are content.
So how do you do it?
Well, keep on reading to learn five easy ways that you can make your Instagram engagement soar.
5 Easy Ways to Make Your Instagram Engagement Rate Soar
Use The Right Hashtags
Instagram Hashtags aren’t just for fun – they are an essential element of your Instagram Marketing strategy that will impact your Instagram Engagement like nothing else.
Seriously – one time I forgot to add hashtags to my post and a day later I noticed the post had only received 60 likes (my average is 250+!).
If you want to make your Instagram Engagement soar the first step is to use 30 hashtags every single time you post to your Instagram feed. These hashtags can be placed in the caption or the comments section (it doesn’t make a difference!).
The second step is to make sure that the 30 hashtags that you have chosen are going to get you the results you desire – you need to choose them wisely!
Post At Your Best Time
If you really want to improve your Instagram engagement rate, you need to post your content at times when your audience is likely to be online.
How do you find out this information? Take a look at your preferred analytics tool (it could even be Instagram Business Profile analytics) to determine your best times each day to post.
Share More User-Generated Content
There’s only so many times you can toot your own horn before people get sick of it.
That is why if you want to increase your Instagram engagement rate you should leverage content created by the people that love your business.
Share photos that have been tagged under your brand hashtag, or photos that have been taken of your product that happy customers have sent in.
You can also try sharing Facebook reviews and other types of user-generated content to show your Instagram community that you’re not the only one who thinks your business is super cool.
Review Your Analytics Regularly
I know, I know… analytics are kind of boring.
BUT – checking your analytics for your highest performing content and comparing the results is what is going to help you to create better Instagram content and improve your engagement rate.
Get Real with Your Followers
We are all craving a little more authenticity from both personal and corporate brands these days.
So, if you want to increase your Instagram engagement rate, get your founder to share a little story about how they first came up with the idea for your business.
Or, better yet, ask them to share a little snippet about a struggle they had when starting out to inspire your followers and build an emotional connection to your brand.
Being raw, vulnerable, and real with your Instagram followers is a sure-fire way to make your engagement rate soar.
So, there you have it! I hope you found these tips to increase your Instagram engagement rate helpful.