Who does not like events! These play a crucial role in breaking the monotony of the day-to-day lives and for small businesses who are striving to create a sturdy brand image and recognition, the events can act as a messiah.
Experimental marketing or events provide an effective way of engaging with the customers and they offer something that you will never find in other modes of advertisements and that happen to be the face to face interaction with the brand leading to genuine engagement of the potential customers with the business.
It has been revealed through research that more than 70 percent of the consumers have a better opinion about a brand after they have attended an event in person.
An event that is well-organized is a great source of customer acquisition and publicity for any business and for that one does not have to make a dent in their pocket. Usually, brands get about 4-5 times the return of every penny invested in the event.
Here are some of the things that you should keep in mind to make sure that the event delivers great ROI and big results for your business.
Understand the Aims or Goals of Your Event
– You should establish the goals that you want to achieve with the event up front. This will enable you to know whether your event was a success and what you should concentrate on for the future events. Once you have known what to achieve, you can now design the event around how the event can achieve the goals. For example, if you wish to collect customer database through the event, then analyze what will help you achieve it! You can go for online ticketing that will automatically get the email addresses of the attendees. You should also hold a competition that starts by entering the email address of the event the guests who accompany the attendees. This way you can accumulate information about the maximum target audience.
Connect with the Attendees before the Event
– Even for the most outgoing person, walking into a roomful of unknown faces can be a daunting task. But most event organizers do not do anything for connecting with the attendees beforehand. You can ask for the Twitter handles and Facebook IDs and can post “thank you” messages to your attendees prior to the event. Moreover, you can also post Twitter Q&A featuring some of the speakers or around some entertainment shows to be held in the event. This way apart from a buzz being created surrounding the event you can also get the attendees acquainted with each other. If the attendees feel comfortable and enjoy they will surely offer a positive word of mouth for the event.
Focus on the Customer Experience from the Start to the End
– As the event day arrives, you should focus on the customer experience. You need to ensure that they have a positive experience from the moment they walk through the door. This way they will share their experience with their friends and will also come back to your brand time and again. That is why you should make sure that the event is implemented smoothly by involving plenty of signages, keeping the attendees informed of good communication and offer them an experience that is share-worthy.
Watch Out for the Other Events when Scheduling
-You should check the calendar prior to finalizing the event on or close to vacations or popular holiday seasons. The success of the event depends to a large extent on the date that you set and so ensure that your date doesn’t collide with the other dates. That is why you should check for the other events that the target audience may also reach for.
Follow Up after the Event – As and when the event ends it is easy to feel that the hard work is done. But it is not yet. You should not ignore the attendees just because the event is over, you must follow up with them before the event becomes a faded memory in their minds and boost them to take actions. This is the best way to meet the event goals and maximize return on investment.
The above are some of the ways as suggested by the reputed event management company to ensure great success for your small business by hosting an event. If you keep the above in mind you will be able to get take a big leap towards brand establishment and recognition through the event which will eventually help you to carve your own niche in the industry.