What are the few important yet basic things that have been snatching attention of people ever since man has developed a vision to read, write and study? Well, colors, writing, style of writing, fonts, all play vital roles in the world of billboards, signs, and signages. And among them, there are three important factors which may look very basic but plays too good roles in making a signage a success. That is why people never forget signs and readings, and again overlooks many signs on which billions of dollars may have been invested in designing and planning.
Basically, money is not everything, rather the idea or concept is the main thing in signage design. When you team up with such creative minds, in making your business signage and billboards etc, then you make through halfway through quality local marketing.
#1. Color in Signages
Stimulating colors play a vital role in billboard and signage design. If the colors are not stimulating enough then the signs may not get enough eyes on them. Remember why some signs and boards like some fizzy drink brands, fast food brands etc never miss the eye? Well, that’s because they have used such dominating colors over all other ideas. You may implement loads of creative styles, logos, ideas with texture and patterns etc. But if the background color of the signage is not eye snatching and attractive, then chances are high that people may miss them, and your investment may not be worth it.
#2. Color Contrasting in Writing That Shows
The background should be bright and makeable. But then what about the writings or signs on that background? Well, it must be a good contrasting color to show well over that background. Without contrast, no good writing would be visible on a dominating and bright background. Hence, it’s a must that you get good contrast.
#3. The Bigger the Better
In case of a signage it’s better if the writings are bigger. Writing or logo, sign or graphic, whatever is there on the background of the signage must be big enough for the eyes to read. Remember that people are always in a hurry, and no one would have time to stop beside a sign to read it all. Small letter, lots of sentences, and too many points would not be read by normal passing eyes. Hence the point must be short, compact, easy to read and understand, and yes, definitely big enough to be seen from a distance.
#4. Other Important Points
Now other important factors like the right location to place the signage, the best marketing partners to talk to about making it, finding the right budget to create the best signs, all must be talked about in details.
When you talk to a signage making partner, find out about their previous work, their old clients, success rate and all. This would help you to decide whether you can go with them or not. Besides, it’s always a concern when they make the design, they have the concept, they implement it all, and it all has to be done in your budget. Therefore, you will have to see these all.
#5. Simplicity and Bold Design Do Get Attention
When you are getting your business signage designed, do keep in mind that simplicity does matter in making your signage flash. And yet again the use of bold colors, multiple bright colors, big visible logo and designs, and simple minimal signs all makes great combinations for these signages. The minimal the eyes will have to hover on the board to read and understand it all, the more successful your sign would be.
Keeping the above points in mind would help to create the best signage.