If your company has run into problems, then you may need to consider reactive rebranding. On the other hand, if you realize that your company may be headed in the wrong direction, then you may want to consider proactive rebranding. Either way, there are many steps that you may want to consider taking. Here are four of them to get your creative juices flowing on how to rebrand your company.
Do Your Research
You will probably want to consider many different factors when rebranding your business. That may include letting go of things you previously believed were right. Take a serious look at industry research and see what it indicates the future of your niche market is headed. Write out a new company mission statement to guide you in your future decision making. It can also be helpful to write down long-and-short-term goals.
Consider Moving Your Company
One of the toughest decisions you may have to make is to move your company. You may be able to move into an underserved market where more people need your products or services. You may be able to meet shipping demands of your customers better from a different location. If your company has a negative reputation where it is currently located, then you may be able to create a new reputation by moving your business. Regardless of why moving makes sense, work with a professional moving company like Bekins Van Lines Inc. to move without logistical nightmares.
Redo Marketing Materials
One of the first things that you may want to do is redo your company’s marketing materials to reflect the changes in your company. You may want to redo your company’s website with new colors, logos, and a new tone. You may also want to send out press releases about the changes that your company is making. You may even want to create new social media accounts allowing you to spread your company’s new message. You may also want to participate in social media groups or forums where you can make your voice heard as a leader in your industry.
Communicate with Key People
Communication is essential to make rebranding of your company work. Talk to your key people so that you can receive their input on what they have seen work in the past. Perform brainstorming sessions so that you can get a variety of input from people within your company’s structure. Assign tasks to different committees while requiring them to report back to you on their findings. You will also want to communicate what you are thinking with your most important vendors.
Apple, McDonald’s, Pabst Blue Ribbon, Burberry and Harley Davidson are just a few of the companies who have successfully rebranded their products. Use these ideas and your own ingenuity to rebrand your own company. The results may be very worth it.