You’re starting a small business and are looking for effective ways to promote your services and products in order to reach your target audience and attract quality employees. Luckily, there is a simple and highly-effective solution – branding. This will not only help you achieve these goals and make you stand out from the crowd, but it can help you enhance workers’ productivity and strengthen collaboration. In order to assist you in turning your business dreams into reality, we have singled out easy steps which will help you efficiently brand your workplace. Let’s take a look.
1. Build your brand
First things first, a company’s brand is its soul and main drive. Therefore, it’s important to make sure that your goals. Achievements and interactions are clearly visible and used as statement pieces in order to boost morale and teamwork. For example, you can decorate the walls of your workplace with satisfied customer reviews, comments and experiences. Moreover, don’t forget that your logo is not designed to only be visible to pedestrians outside. Instead, you should proudly display it all over the workplace and in as many forms as possible, including on office supplies, clothes, banners, etc.
2. Outshine your competition
Another important step of branding is the search for genuine and original ways to stand out from the crowd. You can achieve this by turning your workplace into an immersive experience for everyone who enters it. Imagine a client or a potential new employee walking into your workspace and immediately being met with originally-designed posters and pictures of upcoming events and product promotions scattered all around. This will not only motivate these people to be a part of your ever-growing company’s story, but it will make your brand truly memorable. <
3. Recognize dedication
Recognizing your employees’ hard work and dedication can have a tremendous effect on their productivity. It has been proven through numerous market research studies that workers who receive various forms of recognition at work tend to excel at what they do. Also, they’re more likely to spread positive messages about your brand to friends and family. For this reason, you should create bulletin boards and place them in the most prominent spots where your shining-star worker’s accomplishments will be presented for all the world to see. Finally, don’t hesitate to explore all the different ways how you can recognize employee contributions.
4. Redesign your workspace layout
Boosting productivity and promoting stronger professional relationships between co-workers can be achieved through architectural redesigning of the workspace as well. You can start by opting for an open floor plan instead of limiting the workflow with walls and other barriers. It is also vital to break down existing cubicle walls and replace them with spacious tables. That way employees can have productive face-to-face interactions. Lastly, considering the scope of the entire branding project, your best bet is to contact professionals like the renowned Studio X who will redesign your workspace according to the highest standards and make your brand name truly stand out.
5. Accommodating diversity through design
A workplace that accepts and welcomes diversity is one of the key features of every successful brand. Cultural diversity should be expressed and felt in every single nook of the company through interior design. Just like a workforce in a company is ever-changing and diverse, the workspace should be too. However, while some pieces of the layout can be altered over time to fit interior design standards and meet employees’ needs, those elements that reflect core company values have to remain unchanged. Finally, this way, a brand can stay relevant and provoke interest by maintaining this delicate design balance.
Last but not least, investing in quality break rooms, dining and lounge areas can extremely benefit your brand and workplace design. Furthermore, you’ll provide your employees with the luxury of not having to worry about eating unhealthy or missing a meal by investing in a high-end canteen. On top of that, a chill zone with comfortable seating options will be a great bonus for workers who need to unwind before going back to work and giving their 100%. Additionally, you can invest in meditation spots, yoga areas or even a game room with table tennis and pool tables where people can come to socialize with their fellow workers.
As you can see, your workplace doesn’t have to be dull and uninspiring. Instead, you can put some effort into branding and start raising productivity, creativity and morale in your company. All it takes is careful planning, not being afraid to call in professional help and a willingness to make bold design choices. We wish you all the best in your future business endeavors.