Regardless of whether you are creating a business plan or you are actively preparing to open the doors to your new business, you understandably are focused on marketing. Once your business is up and running, you need to begin turning a profit as soon as possible. Getting the word out about your business is an essential step to achieve this goal. These are some of the more cost-effective options that may work well for your new business.
Invest in Signage
Potential customers may not know where your business is located or even that a business is operating out of a location if you do not have large, well-designed business signs in place. Depending on the type of business that you are running, this may be a large sign over your entryway. It may also be a roadside sign that encourages passersby to stop in and check out your offerings. Signs announcing your grand opening can also be eye-catching.
Use Guerilla Marketing
If you are running a local business, guerilla marketing may be cost-effective. This type of marketing strategy may involve placing flyers on the doors of local homes or businesses. It could include handing flyers out to local mall patrons or placing circulars on car windshields. The primary costs associated with this are printing and cheap labor to distribute the materials.
Take Advantage of Social Media Marketing
Social media marketing is free, and some new business owners can generate a substantial amount of business using this method. You can begin by creating a business page and asking your networks of contacts to follow and to share your page. Through sharing, your business may be given a level of credibility that it may otherwise have trouble establishing for many months or even years.
Hire Sign Spinners
If your business will rely on walk-in business, it makes sense to hire sign spinners. Sign spinners can catch the attention of passersby and encourage to stop in. While this type of marketing may be effective initially, you may not need to use it regularly. After all, if passersby see a sign spinner in a specific location daily, they may simply tune this person out as part of the normal background.
You likely are launching a new business on a tight budget. While you need to get the word out about your business, you need to do so in a cost-effective way. Analyze the pros and cons of these marketing ideas to determine if they may be suitable for your needs.