Negative Customer Feedback

How to Respond To Negative Customer Feedback

If you are a business owner, you’re eventually going to get some negative customers feedback. While your initial reaction is probably to get mad or upset, negative feedback is actually a good thing. It means that your customers are giving you an opportunity to improve your business.


The most important thing to remember when getting negative feedback is to not get mad.  Sure, getting mad may give you an energy burst to be more effective and get more things done, but it’s more likely going to get you worked up over nothing and make you waste time.  

There are two things you can do instead of getting angry or upset, and which one you choose depends on what kind of negative feedback you got. Negative feedback can pretty much be divided into two categories: useful and mean-spirited

If someone sends you feedback that simply says they disagree with you and says nothing more than that, your next step is simply – ignore it.  There’s nothing you can do to change their opinion and acknowledging them is simply going to waste both your times. Just forget about it and move on.

Just because feedback is negative doesn’t mean it’s bad.  Negative feedback should be looked on as an opportunity for improvement.  And while this person may have been upset and not have been the nicest person in sending their feedback, the first thing to do is thank them.  

It doesn’t have to be big, just a quick email letting them know that you value their opinion and will look into the issue.  If you already know, you can let them know how you’re going to fix the issue at hand. This will not only help you keep a customer (and possibly make more by referrals), it will also encourage them to send more feedback so you can make further improvements in the future.

Once you have helpful negative feedback, the first step is to analyze whether or not it matters.  Just because a suggestion gives a good idea, doesn’t mean it’s worth the time and money you have to put into it.  If a problem is difficult to fix but only affects a few of your customers, it’s probably not worth it to spend your resources making it better.  

After you’ve decided you need to take action, it’s time to brainstorm what action to take.  This could take a few minutes, or even a few weeks. If you are getting stuck, you can even ask customers (or the person who gave you the feedback) what they think would be a good fix.

For each possible action, also go back and weigh it based on how much the negative effect matters.   While you may agree that the problem needs fixing, you may not agree that you need to make a substantial investment to fix it and opt to go for a cheaper, but a less effective fix.  Once you have all your options laid out, it should be much easier to choose a solution.

Once all this is done, you can finally implement your solution, but don’t forget to let your customers know about the changes – particularly the one who inspired the changes in the first place.

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