Most of you would have heard by now that videos are predicted to take over the Internet in the next year or so. Some people may think that this is a bit of an exaggeration, but at the end of the day, numbers and stats don’t lie. Whichever way you want to look at it, you can be absolutely sure of that fact. Studies have shown that a good billion hours worth of videos per day is consumed on YouTube. Not a small number by any stretch of the imagination.
All in all, for most marketers in general, the video has become the medium of choice to increase engagement levels online as well as distribute and spread content in the best possible way. In today’s world, you not only control what you what and where, but also which device you choose to watch the content on. Due to the ever-changing face of technology, you can be sure of the fact that the last aspect, in particular, has made immense strides across the board. That is a fact, whether you are looking to get your hands on the best video production in Sydney or the most top-notch corporate video production in Sydney by Mane Collective.
Hence, for the most part, it would be ideal for most services to take a closer look at some of the top trends to watch out for. Here are a few:-
A higher level of transparency:
There are a host of different social media platforms out there. Hence, a service that has seen a certain level of success on one platform is bound to have an even bigger presence on other similar sites. Due to brands tapping into the trust of influencers, the latter will continue being transparent on sponsored content. Bear in mind that this symbiotic relationship is the key to you getting the bulk of your content out there.
Here’s the thing – budgets rarely stay constant and keep shifting every now and then. That is a simple fact of life. But that doesn’t mean that one can’t save money in this regard. Companies can go ahead and test out a video ad for a few hundred dollars and then make the final video based on playthrough rates and scale up the budget.
The rise of in-house production:
More and more brands are beginning to shift away from hiring freelancers to staffing in-house. Outsourcing production has its own share of problems such as the work not being up to the quality of the client’s desires as well as the agency not making the extra effort. By having an in-house production team, you will have no problem producing a bunch of precise and targeted videos.
The aspect of vlogging:
One of the major trends in content marketing these days is undoubtedly vlogging. Not only does one have an easy way of building a community of like-minded people, but vlogging can be monetized in a number of ways and viewers connect a lot faster because of the authenticity of vlogging.
Virtual reality (VR) and 360-degree trends:
The aspect of 360-degree video content enables the viewer to enjoy an extremely interactive and immersive experience on a level never seen before. Plus VR technology, on the whole, has created waves, not only in the gaming industry but also in the healthcare, business and education sectors as well.
At the end of the day, it is hard to predict just how much videos will take over the Internet as many experts have predicted. On the other hand, one really can’t deny the rise of cutting-edge technologies like VR and AR (Augmented reality) giving a whole new meaning and twist to how we go about perceiving and making videos.
Once both of these aspects mature, you will be sure to see companies using them in even more specific ways such as hyper-localized targeting and other such opportunities. Just remember that in the future, the possibilities are simply endless and one must be ready to seize every opportunity that comes their way.