To those who are unfamiliar with it, SEO can be confusing and choosing a provider even more so. Many entrepreneurs have spent a lot of money and energy to no avail all because they hired the wrong people. As an entrepreneur or business owner hiring an SEO company to help with your digital marketing, it is important to hire the best. Not the most expensive but simply the best. Here how to know which SEO provider to hire for your marketing needs:
1. Ask for References from their previous Clients
When hiring an SEO provider, one of the most important things to do is to ask them for references from their past clients. These previous clients have had first-hand experience working with your prospective provider and they will be able to tell you if their service was good or not. An SEO company that has a good client record will be able to provide you with one or two previous clients that you can speak with.
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2. Request a Planned Strategy for Your Specific Needs
A qualified SEO consultant should ask about your products and services before working with you so as to be able to determine which approach will work best for your company. Any SEO company that uses a one-size-fits-all model for your company is unwilling to put in the work to know your business and should not be hired. Every client I work with as an SEO consultant, receives a solid plan for their business. Your SEO company should do the same and be able to communicate it to you.
3. Proven Track Record
A good SEO provider should have a good track record. The businesses they have worked with should have a significant boost in traffic and sales. In addition to references of other clients, also ask them about to give information about websites and businesses they have handled in the past. Then do your research on these businesses, know where they are on search engines rankings. This will help you determine if the SEO provider has the necessary tools to help your business.
4. Ask for a Time Frame
Ask the SEO provider how long it will take before you start to see results. Many providers will tell you immediately but this is just a marketing strategy as SEO requires hard work and time. Always go for providers that give you realistic answers and that is that great ranking and website traffic takes time.