Why every entrepreneur needs a power statement and how to make one that works

How many times have you had this conversation at a networking event?!?

Stranger: Hi, what do you do?
You: I’m an XYZ at ABC Corporation
S: Oh, so you (insert oversimplified, incorrect summary here)
Y: No, I’m an XYZ at ABC Corp.
S: That’s basically an (oversimplified, incorrect summary)
Y: (Deep Sigh) ☹ No, but ok

If you’re tired of this same conversation …then you need to create a Power Statement, TODAY!

As entrepreneurs you constantly have to tell people what you do, you may not have more than a minute to showcase your service and expertise. This is where a Power Statement — a well-crafted 15-30 second summary of you and your business — comes in to play.

So, what makes a great power statement?

A great power statement describes what you do, who you serve, and why you do it; essentially your power statement showcases your vision and value.

Now the big question:

How do you make a power statement that works?

Answering the question of what you do and who you serve should come easily. However, crafting your vision and value in a succinct way takes a bit more work. Here’s how to map out your vision and value:

Vision and Value — what is it?
Think of your vision as the resounding impact you want to make on the world and think of your value as the X-Factor that makes you uniquely qualified to bring that vision to life.

Vision and Value — how do you find it?
Here are the 3 questions you need to ask yourself to find your vision and value:
1. Why do I choose this work?
2. How do I do this work?
3. What do I bring to this work that no one else can?

What does a completed power statement look like?

Developing a high-impact Power Statement is an exercise in self-awareness and selling; it takes time to craft and is constantly evolving. It might have little tweaks based on your audience but follows a general formula —
“My name is _________, and I’m a (Title) at (Organization) who (value statement).
I help (your target audience) to (1st pain point you solve), (2nd pain point you solve) by (how you solve it).

Here’s an example of a completed Power Statement:
“My name is Alex, and I’m a Business Coach who believes in the power of people. I help entrepreneurs organize, prioritize, and strategize how to build and sustain a profitable business.”

The truth is someone may do WHAT you do, but they can’t do it the WAY you do – know your vision, know your value and make a power statement that wows the crowd every time!

Get our best content in your inbox each month.

Sign up to our free monthly newsletter, jam-packed with exclusive content from the magazine, great offers and first dibs on our events.

Related posts

10 Leadership Skills That Help Your Career

haleyofaoc

Treat Them Right! How to Show Your Employees That They’re Indispensible

Belnap

Fake It ‘Til You Make It: Finding Self-Confidence At Work

Julia Hammond