It is the job of every brand owner to put their products and services in the forefront, and it is the responsibility of the customer to find the truth from them. Not all blog posts, articles and advertorial material about generators tell the truth. However, the consumer reports, honest customer reviews, and several dedicated review websites post neutral reports on the generators and their services.
Why do generator review websites matter?
Most businesses position themselves on as many review websites as possible to remain visible. So, do not let the Google search result list for “best generator for home” confuse you. Some substandard models might have more listings on Google because their digital marketing team is more active than the others. Go deep within the review sites, add multiple comparable products, and compare their prices and maintenance requirements, before you make your buying decision.
After you have checked the models and their specifications online, you should check Yelp, FourSquare, Angie’s List and Reseller Ratings. These third-party business websites play critical roles in setting the best generator companies and standby generator repair services apart from the substandard ones in a particular location.
More than 90% of the customers state that online reviews have changed their minds about a business. More than 80% of them do not trust businesses without a 4-star rating, but the question of reliability always remains with review sites especially when it comes to something as critical as a generator. Here’s a list of characters a reliable generator review site should have –
Customer testimonials and experiences
The reviews should enlist the customers’ original testimonials about the generators. A few honest experiences can change the way you see a product or brand right now.
Websites that only host sponsored reviews aren’t good enough. Check which sites have comments from the niche brands and their competitors. Check the original business site of the generator company. See if they interact with their customers to address their issues.
These review sites should be able to provide pertaining information to visitors. If they don’t have data in the original content, they should be open to answering questions from the potential customers directly. The exchanges between a company and the consumers will tell you everything you need to know about their customer services.
Latest product lists
It is not enough for a generator review website to be unbiased and accessible. It should also have useful records of the state-of-the-art products people want to see right now. Comparing models from five years ago will not be very useful for people looking for modern alternate energy solutions for their home.
Apart from trusting review sites for generators and related parts, you can always try to use the comparison tools to create your own comparison chart for the comparable models. A review site should provide you and any other prospective customer with enough data to make the right decisions. It should be unbiased, non-sponsored by a particular brand or a competitor, and it should update the latest models for the convenience of the users.