You are the owner of a brick and mortar store in a heavy populated area. You have noticed that your store traffic has been dwindling a bit below normal volume for a few months now. This is a serious matter to be concerned about since maintaining a high-sales volume rate depends on getting a certain number of people to walk through the door and stay long enough to realize the value you offer. If this sounds familiar, it might be time to take a closer look at the experience your customers obtain from shopping at your establishment. The following are three ways you can make your brick-and-mortar store more customer friendly than it presently is.
While walking around your store, you may notice that when you have a decent volume of people in the store, the aisles can quickly get over crowded. If your location is too crowded, especially smaller, boutique shops, potential customers might pass your business in favor of a less-busier establishment. With a little effort rearranging to make room for more items for sale in the process, you have decided it would be easier on your customers to widen the aisles. This will make it more accommodating for people to get in and out without a lot of hassle; thus, making it more enjoyable for customers to shop at your store.
Improving Your Displays
Eye candy is what in-store marketing is all about. Customers gravitate to cleverly designed displays that really add character to your store. If your displays are simply your products stuck on a table, you might not see a lot of new or returning business because of them. Displays that feature a product nicely with lettering that is easy to read from a distance can be eye-catching too. Remember, not all your customers have excellent eyesight, so try to make the display stand out even for people with impaired vision. This way everyone, both young and old, will be able to appreciate the visual appeal of your in-store displays. Consider consulting a merchandising professional about potential display ideas.
Another thing you might notice while walking around your store is the temperature. When there are more people in your store or your door is constantly opening and shutting to let your customers in and out, the temperature is likely to fluctuate as your HVAC system struggles to keep things steady. As you could imagine, this might make your store a little uncomfortable for people and, once again, cause people to go elsewhere for their shopping. You might want to buy a commercial air conditioner or invest in an A/C upgrade to ensure a better degree of temperature control and help make customers feel more comfortable.
After widening aisles, improving displays, and upgrading your A/C, you can rest assured that more traffic at your brick-and-mortar store is a good thing—not a cause for concern. As long as you’re checking in and updating everything consistently, you’ll be able to bring in sales and maintain a comfortable business location for all.