Are you opening doors to your new beauty salon and need advice on how to build a solid customers base? Maybe you’ve been in the industry for a while, but business has been slow lately and you want to find out how to get back on top.
Whatever the case may be, marketing is your best ally, but without a carefully planned strategy, you’ll just be losing time and money. Here is some advice on how to get your voice heard and get discovered by new clients in this turbulent market.
Engage With Your Customers Through Workshops
The past decade has been all about customer engagement and building real relationships. This applies pretty much to any business endeavor, no matter what industry is in question. However, it is especially important for beauty salons, as they have traditionally been based on meaningful customer-business relationships.
One very effective way to do this is by hosting various workshops where your clients can learn not only beauty tips for their skin and hair, but also find out more about all the services you offer. Another thing you can do is create loyalty programs that reward returning customers who use your services on a regular basis.
Use Social Media As Your Voice
If you’re not building a presence on social media, you’re doing something wrong. You can easily and precisely target your ideal customer base by the tools at your disposal and it’s much more cost-effective than traditional advertising methods. Couple that with quality content that presents your business in the best light and you are set for success.
Through platforms like Facebook, Instagram, Snapchat, you’ll be able to build a community around your hair and beauty salon and generate new leads. By sharing your work online, people can get a better idea of what to expect when visiting your establishment. Also, by offering discounts and giveaways through these channels, your customers are incentivized to engage with your brand and even invite more people to join in.
Real Customer Testimonials Make The difference
Word-of-mouth marketing is by no means dead. The way it’s communicated has just evolved to better suit the time we live in. This is exactly why customer testimonials presented on your website are so important. Now, you don’t have to nag every single person who walks through your door to leave a comment on how satisfied they were with your service. Instead, politely ask your regulars to write a couple of honest words that might be useful for someone who’s not familiar with the quality of your business.
Partner Up With Other Businesses
Networking is important and can help you in more than one way. Find a business from the same industry that offers slightly different services and propose a partnership. It can even be your competition, as long as there is room for a strategic partnership. Come to an agreement that mutually benefits both of you and start referring customers to each other. Together you will be able to build a strong customer base twice as fast.
Get A Blog Going
If you do not have the time or the resources to organize workshops, the next best thing is to start a blog and write articles that offer free advice. Again, this is a great way to promote engagement with your clients and indirectly inform them about all the services you offer. If you put in the effort and write informative articles, someone will probably share them and, before you know it, you will be recognized as an expert in the field. People are more inclined to visit your business if they know someone of great expertise stands behind it.
Keep Up With The Latest Trends
Being on top means that you offer new services before your competition does. Keep yourself informed about the latest innovations in your field of service. Invest in your employees, new products, techniques, and so on. For example, if the Norvell spray tan is the latest and greatest product for achieving a sun-kissed tan, make sure your salon offers it. If there is a completely new technique for hair dying, make sure your employees are trained for it.
The Way Your Salon Looks Matters
Try to make your saloon look as trendy as possible. Whether this is obvious advice or not, how your saloon looks subconsciously tells your potential customers what kind of results they can expect. Whether they are expecting to get a trendy haircut or the latest skin care treatment, make sure that your business looks and feels top notch! This also means giving your website a fresh look.
The bottom line is that you need to build an online presence while also focusing on the main strengths of your business. If you’re just starting out, being complacent is definitely something you never want to be, but this also applies even if you’ve been around the block a few times. Hopefully, our advice will help you reach the top and stay there as long as possible.