We don’t know why but Marketing can get a bad wrap sometimes. At 4DP we think a better way of looking at marketing is that it is sharing relevant information with the relevant
Defining Your Audience
So, how do you know who the ‘right’ audience
When you are creating Persona’s take into consideration their basic demographics, including; Age, Location, Gender, Income Range, Education, Occupation, Ethnicity, Marital Status, No. of Children etc. And to get a better idea of this you can also look at who is on your current customer database and following your Social Media Channels. You can also check out your competition and see who their followers are and more
Buyer Persona’s also help you determine how to focus your resources in a smarter way. And as a result, you should be able to attract more valuable leads and customers to your business.
You can sign up for a free template and more detailed instructions on how to complete your own Persona’s here
Inc.com states “Given the current state of the economy, having a well-defined target market is more important than ever. No one can afford to target everyone. Small businesses can effectively compete with large companies by targeting a niche market”.
Once you have really detailed who your target customers are you are able to then think about what they might like and where they will ‘hang out’ online and offline, which brings you to the Customer Journey. This will also allow you to be more effective in all your marketing campaigns, as clear communication is the key to a great marketing campaign. We will talk more in depth about the Customer Journey in an upcoming blog post, so keep your eye out for that. But if you would like to learn more please get in touch to chat further!