At present, some two-third of the world population owns a mobile phone.
By 2019, the number of mobile users will cross the coveted mark of 5 billion plus users, which will be massive by all proportion.
Clearly, the number of mobile users in on the upward, more than ever in the history of tech revolution. And this is a good sign for businesses, because more people are now online to be tapped into.
So, for a business, the question, should it get a mobile website or mobile app to reach to the audience and boost their presence. It depends as both will have their share of pros and cons.
Let’s look at both – mobile website and mobile app – approach with pros and cons –
1 – Mobile Website
Mobile websites are unlike regular websites as they are specifically meant for mobile devices. They may not get displayed perfectly on desktops or laptops. In fact, they are optimized for smaller screens and have responsive design, so they get displayed correctly on all screen sizes and types.
Obviously, mobile websites will be not only work well with smartphones and tablets but also with any hand-held devices with touchscreen interfaces. Thus, businesses can use them for implementing outreach strategies, and for supporting their marketing and PR initiatives.
- Such websites deliver superior compatibility in comparison with mobile apps for boosting the user experience across different types of mobile devices.
- They can help brands reach a broader audience than mobile apps due to their multi-device support nature.
- Mobile websites cost lesser in support and maintenance than mobile apps, they also cost les to upgrade as only of a single version of them is required.
- Mobile websites can’t utilize all smartphone features as efficiently as mobile apps do.
- These websites generally don’t give as much convenience in surfing as desktop versions do.
- User experience is not great due to single-window limitations
- Limited offline even when the mobile website is designed and developed in the best way possible
2 – Mobile App
Mobile apps are not accessible from browsers and you first need to download them from a designated portal and then use it. They however deliver faster access to the content and ensure smoother interactions. Several studies have also show how users prefer apps over websites in surfing or accessing the web. In fact, users spend more time with mobile apps than with mobile websites when they surf the web.
Mobile apps are great when a business plans to set up features linked to device functionality, or when it plans to build a platform or marketplace requiring access to different forms of content. Apps are also a better way for interactive games, productivity tools, banking, services, and for real-time data usages.
- Mobile apps are more convenient than mobile websites for surfing and for information, thus are more popular
- They are easier to use, load content faster, and offer better user experience
- Apps offer the benefit of personalization, so become a good option for services requiring regular use
- They work offline as well and can provide access to the content even without a net connection
- Mobile apps deliver less compatibility benefits than mobile websites do as you must require a separate app version for every platform be it Android, Windows or iOS.
- Costlier in terms of support and maintenance as more money and time is needed to support apps for different platforms
From the above, it’s quite clear to you how mobile apps and mobile websites differ in usages and benefits. You can thus hire a top web development company to get developed the one that suits your business needs perfectly.