Publishing video-based content has proved to be very fruitful for content creators in today’s digital world. In fact, it is believed that video content would take 85% share of digital media traffic by 2021. Since YouTube is the second largest search engine platform after Google, you must tailor your SEO strategies in YouTube video promotion to stay ahead of your competitors in the long run.
Currently, you may not be sure about the right way to promote your YouTube videos in a better manner. If that’s the case, then check out these 10 SEO tools that are extremely useful in YouTube video promotion.
Are you unable to analyze your competitors ranking strategies till date? If not, this tool will come in handy. It helps you to analyze your competitor’s performance and get better SEO tactics and ideas to promote your videos on YouTube.
For your reference, we have jotted down certain statistics that Birdsong Analytics tool will provide you with:
- Best upload time of your competitors
- Best video upload day of your competitor
- Most frequently used words in competitor’s captions
- How the length of the video affects the view count of competitors
Although a paid tool, it helps you to apply the competitor’s SEO tactics in your business formula.
The thumbnail of your YouTube video plays a critical role in driving traffic and engagement to your published videos. For that, you need to design an attractive thumbnail. So, here are a few things to keep in mind before designing the thumbnail, which is one of the crucial parts of YouTube video marketing:
- Set the resolution of the image to 1280 x 720 in Canva
- Now, select the standard image format like JPG or PNG
- Finally, keep the file size under 2MB for optimizing it without quality loss.
One of the interesting features of Canva is that it has templates ready for all kinds of platforms like YouTube, Facebook profile picture and blog post thumbnails. So, while making thumbnails, keep in mind that the bigger the picture the better is the clarity of the thumbnail.
This tool plays a crucial role in YouTube video marketing. It can automate some of your tasks like engaging with the audience, managing lists etc. Though this is a paid tool, it is worth the investment.
This tool helps you to promote your video across multiple social media accounts by scheduling the distribution at your preferred time slot. You can target a different set of an audience on multiple platforms like Facebook, Twitter, Pinterest, and Instagram.
Keyword Ranking Tool
If you want to do video SEO properly, then this tool is a must. By choosing proper keywords, you can rank high in the YouTube search engine. If you do not know how to do that, then try outsourcing it to experts.
This is one of the best tools in the market that helps you to promote brands, share content on various platforms and also build channels with ease.
This is an important tool that helps you to analyze your YouTube channel’s performance aspects like traffic source, views, engagement, and audience retention. Use it to your best capability to track the performance and make changes accordingly.
Keyword Density Tool
This is a very important tool that helps you in not over-optimizing your keyword. The description of the YouTube video must be natural and compelling enough to drive traffic, but it should not be over-optimized for keywords.
Custom Video Embed Generator for YouTube
This tool provides advanced embedding options like:
- Starting video from any second
- Disable the viewer’s controls
- Add social media sharing buttons to the video
YouTube Reputation Tool
This tool helps you to know how well your video has been received by the audience on the YouTube platform. Analyzing the videos with the help of this tool will help you plan your future videos effectively.
YouTube is one of the primary aspects of digital culture today. If you are not making proper use of it, you are missing out a potential business. So, try using the above-mentioned tools in an effective manner and promote your YouTube videos. Do not forget to connect your social media pages with your channel to promote the videos extensively.