One of the biggest challenges you may face as a small business owner is getting customers in the door. Even if your goals require that you hit a certain number of sales/visits or hits, getting there is no easy task.
It’s no secret that, these days, the traditional approaches to marketing are being turned on their head. Due to the internet becoming the defining media of our times, far more important is being placed on technological know-how, rather than the
The concepts of debossing and emboss are an integral part of printing business and wedding cards! It can give your project an enhanced look. The look of your business card, wedding invitation or any other printed material completely depends on
Marie Forleo (one of my online marketing heroes, creator of B School!) shares her insight about building a brand that’s unique to you and your passions. Today’s topic is all about personality, baby! I believe in infusing your personality into
A big mistake that people make when composing their business plan is trying to be everything to everyone. Another common mistake of coaches setting up or looking to expand their businesses: Being afraid or hesitant to step up and claim
Behind the scenes, what does it really mean? To put it simply, it is about what really happens on set for a photoshoot or event. There are hundreds of photos online and in print, but historically no one really knew
Nobody knows what they want from a business quite like it’s own customers do – yet, the business stakeholder will constantly make the mistake of hiring consultants to design elements of their business for them and leaving the customers out
Facebook is removing trending news and replacing it with a newsfeed focused on local breaking news and live videos. 66% of Facebook users get their news from the social media giant. As the preferred medium is video, the new section
Jane Copeland is an Australian entrepreneur and head of The Business Made Beautiful Academy, a global online business & Marketing school. She is also a digital marketing authority, publisher of an award winning blog and author of the book
If your company has run into problems, then you may need to consider reactive rebranding. On the other hand, if you realize that your company may be headed in the wrong direction, then you may want to consider proactive rebranding.