Sales professionals are not known for being creative, and the profession is linked with monotonous routine activities like cold calling and chasing the ever increasingly challenging quarterly targets. The most effective sales professionals refrain from routinizing their sales related activities.
Nowadays, marketing is arguably the most important factor for businesses. After all, you cannot make any sales or reach success if nobody knows about you. That makes, marketing essential in every way. Many organizations invest heavily into marketing, in order
Here you’ll learn about some trade mark issues to consider when choosing a new name for your business or product. When picking a fresh business or product name, avoid similarities with existing Australian trade marks (pending or registered) that cover
To those who are unfamiliar with it, SEO can be confusing and choosing a provider even more so. Many entrepreneurs have spent a lot of money and energy to no avail all because they hired the wrong people. As an
If I had a dollar for every time I heard ‘email marketing is dead’, well I’d invest it in my next email campaign and on average my ROI would be $38. Earning your email subscribers is your first challenge, converting them
Most people just love sports. Even those who can’t or don’t want to compete often enjoy watching others do that. That’s why sporting events have been attracting so much attention for quite some time now. If you have been entrusted
You’ve heard the saying, “Nothing is done until the paperwork is done.” Right? When it comes to marketing, nothing is done without the numbers. Data matters more than your feelings or desires when it comes to split testing. You can
Top-down hierarchies and one-way flows of information are quickly becoming outdated within professional environments. People rarely want to feel like they’re being told what to do with no say in the matter—whether it comes from a lecturer, manager, professor or