If you don’t take control of your personal brand image, others will. For the last three odd decades, I’ve been reading remarkably similar stories about how the equal pay gap has not closed for women. A recent report, based
What’s wrong with your resume? Well, a lot, actually, if you’re like most people I know. I’m sorry, but there it is. The problem starts in school. Career advisors coach us in presenting a resume that is professional, to the
If your company has run into problems, then you may need to consider reactive rebranding. On the other hand, if you realize that your company may be headed in the wrong direction, then you may want to consider proactive rebranding.
While it’s easy to understand the importance and value of effective advertising to educate potential customers about your company, the fact of the matter is that even the best advertising techniques won’t be very effective if you don’t first work