Marketing Tips

The Business of Branding: How to make yours memorable.

Mary Anastasiou
‘Branding’ – there’s that word again… For most small businesses and startups ‘branding’ means a logo, right? Well, not exactly… Branding, in its entirety, is the term used to describe your company’s visual language or story. It’s what enables you

Building Brand Loyalty: Turn Consumers Into Brand Advocates

Jac Bowie
It is often said that technology makes the world smaller, and indeed, with the power of connectivity we currently have, it does. However, the amount of competition is not made smaller by our connected world; if anything, consumers are able