Every modern business needs a content strategy if it’s to remain competitive and even surpass its competition in the long run. The content you put out on a regular basis has two key functions. Both of which are essential to
Sales professionals are not known for being creative, and the profession is linked with monotonous routine activities like cold calling and chasing the ever increasingly challenging quarterly targets. The most effective sales professionals refrain from routinizing their sales related activities.
‘Branding’ – there’s that word again… For most small businesses and startups ‘branding’ means a logo, right? Well, not exactly… Branding, in its entirety, is the term used to describe your company’s visual language or story. It’s what enables you
It is often said that technology makes the world smaller, and indeed, with the power of connectivity we currently have, it does. However, the amount of competition is not made smaller by our connected world; if anything, consumers are able