SEO Strategy

SEO 101: Understanding searcher intent

Eduardo Yi
Nowadays, many strategies and SEO campaigns focus on how to manipulate the search engine algorithm (Google, in most cases) to achieve better positioning. It’s a trend that I see with some degree of concern. Yes, an important part of an SEO’s work

SEO and Simple Improvements to Your Website

Sarah Mullen
SEO for your website is a very controversial issue, some work tirelessly at it others think it’s a waste of time. There are still many companies offering to get you ranked on Google page one for your chosen keywords. For